Jason Daniel founded activewear brand LSKD in 2007 after selling t-shirts to help fund his motocross racing. Fast forward to 2025 and the brand has surpassed $100 million in sales, and recently opened stores in Auckland and Christchurch, with another in Mount Manganui set to open soon. 

In the nearly 20 years since the brand began, Jason has learnt a lot about running a business. In the episode, Toni and Jason chat about the journey of the brand, the lessons he's learnt about himself, and the inevitable issues he and the company have faced. 

The podcasts in the SME Stream contain general information only, not financial or professional advice. Any opinions expressed in the podcasts are not necessarily shared by BNZ, or its related entities. BNZ is not liable for any losses resulting from the content of the podcasts.

Jason Daniel founded activewear brand LSKD in 2007 after selling t-shirts to help fund his motocross racing. Fast forward to 2025 and the brand has surpassed $100 million in sales, and recently opened stores in Auckland and Christchurch, with another in Mount Manganui set to open soon.&nbsp;
In the nearly 20 years since the brand began, Jason has learnt a lot about running a business. In the episode, Toni and Jason chat about the journey of the brand, the lessons he's learnt about himself, and the inevitable issues he and the company have faced.&nbsp;
The podcasts in the&nbsp;SME&nbsp;Stream contain&nbsp;general information only, not financial&nbsp;or professional advice. Any opinions expressed in the podcasts are not necessarily shared by BNZ, or its related entities. BNZ is not liable for any losses resulting from the content of the podcasts.

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Looking for actionable business insights all in one place? 
We're here to help you find a way with a curation of the &lsquo;best bits&rsquo; from top business podcasts. 
Save time searching; subscribe to the SME Stream where you can listen to relevant, timely, business-related content today.&nbsp;
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