The influence of the New Zealand-made label appears to be decreasing as more consumers prioritise price. 

Wattie's is ending some of its contracts with Hawke's Bay peach growers and says more people are choosing imported alternatives. 

It says the demand for New Zealand-grown peaches has seen a steady decline in recent years.

Consumer NZ Acting Head of Research and Advocacy Jessica Walker says less and less consumers are prioritising locally-sourced products.

"At the same time, we're seeing concerns about price, cost of food and groceries ratchet up...more people are cutting back on fruit and veg altogether, so I'm not surprised."

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The podcasts in the SME Stream contain general information only, not financial or professional advice. Any opinions expressed in the podcasts are not necessarily shared by BNZ, or its related entities. BNZ is not liable for any losses resulting from the content of the podcasts. 

The influence of the New Zealand-made label appears to be decreasing as more consumers prioritise price.&nbsp;
Wattie's is ending some of its contracts with Hawke's Bay peach growers and says more people are choosing imported alternatives.&nbsp;
It says the demand for New Zealand-grown peaches has seen a steady decline in recent years.
Consumer NZ Acting Head of Research and Advocacy Jessica Walker says less and less consumers are prioritising locally-sourced products.
"At the same time, we're seeing concerns about price, cost of food and groceries ratchet up...more people are cutting back on fruit and veg altogether, so I'm not surprised."
LISTEN ABOVE
The podcasts in the SME Stream contain&nbsp;general information only, not financial&nbsp;or professional advice. Any opinions expressed in the podcasts are not necessarily shared by BNZ, or its related entities. BNZ is not liable for any losses resulting from the content of the podcasts.&nbsp;

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Save time searching; subscribe to the SME Stream where you can listen to relevant, timely, business-related content today.&nbsp;
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