A deeper, more tactical return to Episode 8's big question, with real dollar figures attached. Mike and Scott walk through exactly how to validate an idea at $0, $500 and $5,000 budget levels — and how to land your very first customer.

You'll learn:

-Why an idea alone has almost no market value in the age of AI;

-How to validate for free (talk to 1–100 potential customers) before spending a cent; how to test with $100–$500 using landing pages and boosted social ads;

-When a $2,000–$10,000 prototype is worth building;

-The PCF framework applied step-by-step to a new idea;

-and why "growth cliff #1" is simply getting your first customer, not building scalable systems.

Beer: Canyon Brewery The Front Pilsner (4.9%)
Pie: Roti Bros — Butter Chicken

 

Liked this one? Make sure you catch the next episode - hit subscribe and check us out here:

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Want an in-person 6 day business program that gives you a tried and tested playbook to grow? Check out: Business Growth School

Want better content? Check out: Blacklime

The company that uncomplicates business growth. Check out: Point 16

Get to know us! Mike Burke & Scott Douglas

A deeper, more tactical return to Episode 8's big question, with real dollar figures attached. Mike and Scott walk through exactly how to validate an idea at $0, $500 and $5,000 budget levels &mdash; and how to land your very first customer.
You'll learn:
-Why an idea alone has almost no market value in the age of AI;
-How to validate for free (talk to 1&ndash;100 potential customers) before spending a cent; how to test with $100&ndash;$500 using landing pages and boosted social ads;
-When a $2,000&ndash;$10,000 prototype is worth building;
-The PCF framework applied step-by-step to a new idea;
-and why "growth cliff #1" is simply getting your first customer, not building scalable systems.
Beer: Canyon Brewery The Front Pilsner (4.9%) Pie: Roti Bros &mdash; Butter Chicken
&nbsp;
Liked this one? Make sure you catch the next episode - hit subscribe and check us out here:
<a href="https://www.youtube.com/@pintspiesandprofits">YouTube</a>
<a href="https://www.instagram.com/pintspiesandprofits/">Instagram</a>
<a href="https://www.facebook.com/pintspiesandprofits/">Facebook</a>
&nbsp;
Want an in-person 6 day business program that gives you a tried and tested playbook to grow? Check out: <a href="https://www.point16.co.nz/business-growth-school">Business Growth School</a>
Want better content? Check out:&nbsp;<a href="https://blacklime.co.nz/">Blacklime</a>
The company that uncomplicates business growth. Check out:&nbsp;<a href="https://www.point16.co.nz/">Point 16</a>
Get to know us!&nbsp;<a href="https://www.linkedin.com/in/achievemoreeasily/">Mike Burke</a> &amp; <a href="https://www.instagram.com/scottisliving/">Scott Douglas</a>

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Looking for actionable business insights all in one place? 
We're here to help you find a way with a curation of the &lsquo;best bits&rsquo; from top business podcasts. 
Save time searching; subscribe to the SME Stream where you can listen to relevant, timely, business-related content today.&nbsp;
&nbsp;