The SME StreamThe SME Stream

How to take your business to fruition

View descriptionShare
 

A deeper, more tactical return to Episode 8's big question, with real dollar figures attached. Mike and Scott walk through exactly how to validate an idea at $0, $500 and $5,000 budget levels — and how to land your very first customer.

You'll learn:

-Why an idea alone has almost no market value in the age of AI;

-How to validate for free (talk to 1–100 potential customers) before spending a cent; how to test with $100–$500 using landing pages and boosted social ads;

-When a $2,000–$10,000 prototype is worth building;

-The PCF framework applied step-by-step to a new idea;

-and why "growth cliff #1" is simply getting your first customer, not building scalable systems.

Beer: Canyon Brewery The Front Pilsner (4.9%)
Pie: Roti Bros — Butter Chicken

 

Liked this one? Make sure you catch the next episode - hit subscribe and check us out here:

YouTube

Instagram

Facebook

 

Want an in-person 6 day business program that gives you a tried and tested playbook to grow? Check out: Business Growth School

Want better content? Check out: Blacklime

The company that uncomplicates business growth. Check out: Point 16

Get to know us! Mike Burke & Scott Douglas

  • Facebook
  • X (Twitter)
  • WhatsApp
  • Email
  • Download

In 1 playlist(s)

The SME Stream

Looking for actionable business insights all in one place? We're here to help you find a way with … 
Social links
Follow podcast
Recent clips
Browse 2,443 clip(s)