In this episode of the Smart Author Podcast, Chris Benetti sits down with Jackson Millan, known as The Wealth Mentor, to uncover how he leverages books as a primary marketing tool to generate millions—without relying on paid ads. Jackson shares his proven process for writing three books per year, his journey from financial advisor to multi-business entrepreneur, and the marketing strategies that have helped him dominate his niche. They also discuss the power of consumption in client acquisition, alternative marketing strategies beyond paid ads, and why books are one of the most effective assets for positioning, branding, and long-term business success.

If you want to learn how to use books to scale your business, attract high-value clients, and position yourself as an industry leader, this episode is packed with insights you can apply today.

 

Episode Highlights:

00:00 – Welcome, Smart Authors!

01:45 – About Jackson
Jackson shares his background, his financial firm Aurus, and how he helps business owners turn profit into personal wealth.

07:17 – What Was Jackson’s Path to Becoming a Published Author?
Why Jackson decided to write a book, how he structured it, and how it became a cornerstone of his brand.

10:45 – Books Skyrocketed Jackson’s Business Success
How his first book and PR campaign propelled Aurus Financial into national and international recognition.

14:05 – How Publishing and Consumption Can Lead to Big Things
The direct correlation between audience consumption and willingness to invest in high-ticket programs.

17:23 – A Book Is Far More Memorable Than Any Other Type of Content
Why books create long-lasting brand recognition and client trust compared to other content formats.

19:55 – Mistakes Made by Authors
Why most authors fail to monetize their books and how Jackson avoided the common pitfalls.

24:46 – Where Does Jackson Advertise His Books?
How he successfully markets his books without using Facebook ads, including TikTok, JVs, and PR.

27:12 – Referral Commissions
Jackson’s approach to structuring JV deals and referral incentives for book-based client acquisition.

28:31 – Jackson’s Next Books
His plan to publish three books per year and how he maps out future book topics.

29:47 – Jackson’s Process for Creating a Book (Book Skeleton)
His structured approach to planning and writing books quickly while maintaining high quality.

31:40 – Get in Touch with Jackson
Where to find Jackson’s books, scorecards, and financial resources.

32:28 – Thank You for Listening

 

If you enjoyed this episode, be sure to subscribe and share!

 

Connect with Jackson:

- https://www.wealthhealthcheck.com.au


Resources: 

- Smart Author Media: https://smartauthormedia.com 

- Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat 

 

Subscribe:

- Subscribe on YouTube: https://links.smartauthormedia.com/youtube

- Subscribe on Apple Podcasts: https://links.smartauthormedia.com/apple

 

Connect with Smart Author Media:

- Get notified when new episodes release: https://smartauthormedia.com/podcast

In this episode of the Smart Author Podcast, Chris Benetti sits down with Jackson Millan, known as The Wealth Mentor, to uncover how he leverages books as a primary marketing tool to generate millions&mdash;without relying on paid ads. Jackson shares his proven process for writing three books per year, his journey from financial advisor to multi-business entrepreneur, and the marketing strategies that have helped him dominate his niche. They also discuss the power of consumption in client acquisition, alternative marketing strategies beyond paid ads, and why books are one of the most effective assets for positioning, branding, and long-term business success.
If you want to learn how to use books to scale your business, attract high-value clients, and position yourself as an industry leader, this episode is packed with insights you can apply today.
&nbsp;
Episode Highlights:
00:00 &ndash; Welcome, Smart Authors!
01:45 &ndash; About Jackson Jackson shares his background, his financial firm Aurus, and how he helps business owners turn profit into personal wealth.
07:17 &ndash; What Was Jackson&rsquo;s Path to Becoming a Published Author? Why Jackson decided to write a book, how he structured it, and how it became a cornerstone of his brand.
10:45 &ndash; Books Skyrocketed Jackson&rsquo;s Business Success How his first book and PR campaign propelled Aurus Financial into national and international recognition.
14:05 &ndash; How Publishing and Consumption Can Lead to Big Things The direct correlation between audience consumption and willingness to invest in high-ticket programs.
17:23 &ndash; A Book Is Far More Memorable Than Any Other Type of Content Why books create long-lasting brand recognition and client trust compared to other content formats.
19:55 &ndash; Mistakes Made by Authors Why most authors fail to monetize their books and how Jackson avoided the common pitfalls.
24:46 &ndash; Where Does Jackson Advertise His Books? How he successfully markets his books without using Facebook ads, including TikTok, JVs, and PR.
27:12 &ndash; Referral Commissions Jackson&rsquo;s approach to structuring JV deals and referral incentives for book-based client acquisition.
28:31 &ndash; Jackson&rsquo;s Next Books His plan to publish three books per year and how he maps out future book topics.
29:47 &ndash; Jackson&rsquo;s Process for Creating a Book (Book Skeleton) His structured approach to planning and writing books quickly while maintaining high quality.
31:40 &ndash; Get in Touch with Jackson Where to find Jackson&rsquo;s books, scorecards, and financial resources.
32:28 &ndash; Thank You for Listening
&nbsp;
If you enjoyed this episode, be sure to subscribe and share!
&nbsp;
Connect with Jackson:
- <a href="https://www.wealthhealthcheck.com.au">https://www.wealthhealthcheck.com.au</a>
 Resources: 
- Smart Author Media: <a href="https://smartauthormedia.com">https://smartauthormedia.com </a>
- Book your free book marketing chat with Chris here: <a href="https://smartauthormedia.com/chat&nbsp;">https://smartauthormedia.com/chat&nbsp;</a>
&nbsp;
Subscribe:
- Subscribe on YouTube: <a href="https://links.smartauthormedia.com/youtube">https://links.smartauthormedia.com/youtube</a>
- Subscribe on Apple Podcasts: <a href="https://links.smartauthormedia.com/apple">https://links.smartauthormedia.com/apple</a>
&nbsp;
Connect with Smart Author Media:
- Get notified when new episodes release: <a href="https://smartauthormedia.com/podcast">https://smartauthormedia.com/podcast</a>

Welcome to the Smart Author Podcast! In this show Chris Benetti and his guests share information, insights and tools to help Smart Authors sell more books and ascend their book buyers and readers into backend sales for their core business.

Welcome to the Smart Author Podcast! In this show Chris Benetti and his guests share information, insights and tools to help Smart Authors sell more books and ascend their book buyers and readers into backend sales for their core business.

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