Join Chris in this episode of The Smart Author Podcast as he sits down with Stephen Diaz of The Rainmaker Family. Stephen shares his incredible journey from wedding photography to building an 8-figure coaching business that helps moms create financial freedom through Amazon businesses. The conversation dives deep into marketing strategies, including the power of live and evergreen challenges, how to turn those into books, and the systems behind scaling a successful coaching program. Stephen also reveals how his team tracks milestones, ensures client success, and continues to innovate. Whether you’re looking for marketing insights or inspiration to scale your business, this episode is packed with actionable advice and valuable lessons.

Episode Highlights:

00:00 – Welcome, Smart Authors!

01:42 – From Wedding Photographer to $10M+ Business Owner
Stephen shares his background and how he went from shooting weddings to building a coaching empire helping moms create online businesses.

05:27 – The Bigger the Problem You Solve, the More Money You Make
How solving high-impact problems leads to bigger financial rewards and why Rainmaker Family became more profitable than Amazon selling itself.

12:14 – The Shift After the Pandemic Hit
How COVID-19 accelerated Rainmaker Family’s growth as more people looked to start online businesses.

14:20 – Challenges Catapulted the Business
Stephen explains how running challenges helped Rainmaker Family scale quickly and why they outperformed traditional webinars.

19:40 – Leveraging Assets That Work for the Audience
How Stephen and his team turned their successful challenge into an Evergreen funnel and a book to maximize reach.

21:32 – Moms Hit Six Figures Every 14 Days
Stephen reveals the impressive success rates of Rainmaker Family members and how they track milestones to optimize results.

24:07 – Challenge to Client Conversion Rates
Breakdown of conversion rates from live vs. Evergreen challenges and insights into why challenges continue to be a powerful marketing tool.

29:35 – Why Market Awareness in Marketing Is Important
The importance of understanding market awareness levels and how to adjust messaging for different types of buyers.

34:01 – Where to Find Stephen
Stephen shares where listeners can connect with him and learn more about The Rainmaker Family.

34:49 – Thank You for Listening

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Connect with Stephen: 

- https://rainmakerfamily.com/

- https://www.instagram.com/steezdiaz/

Resources:

- Smart Author Media: https://smartauthormedia.com

- Book your free book marketing chat with Chris here: https://smartauthormedia.com/chat 

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