Introduction

What's happened

Why it matters

What to do next

Resources and support

LinkedIn is evolving, and for smaller accounting firms, it’s becoming one of the most powerful channels to build visibility, credibility, and trust. 

In this episode of Small Firm, Big Impact Express, we explore what’s changed over the past 12–18 months, including how LinkedIn now prioritises original, expertise-led content, meaningful engagement, and individual voices over company pages. We also unpack how LinkedIn is increasingly influencing not just client decisions, but recruitment and even how your firm appears in AI-driven search results. 

More importantly, we break down what this means for smaller practices and share three practical steps you can take today, from optimising your profile to sharing simple, insight-led content and engaging more effectively. 

If you want to build a stronger presence without a big marketing budget, this episode will help you get started. 

 Resources and further reading: 
Visit the podcast page for more resources 

LinkedIn is evolving, and for smaller accounting firms,&nbsp;it&rsquo;s&nbsp;becoming one of the most powerful channels to build visibility, credibility, and trust.&nbsp;
In this episode of&nbsp;Small Firm, Big Impact Express, we explore&nbsp;what&rsquo;s&nbsp;changed over the past 12&ndash;18 months, including how LinkedIn now prioritises original, expertise-led content, meaningful engagement, and individual voices over company pages. We also unpack how LinkedIn is increasingly influencing not just client decisions, but recruitment and even how your firm appears in AI-driven search results.&nbsp;
More importantly, we break down what this means for smaller practices and share three practical steps you can take today, from optimising your profile to sharing simple, insight-led content and engaging more effectively.&nbsp;
If you want to build a stronger presence without a big marketing budget, this episode will help you get started.&nbsp;
&nbsp;Resources&nbsp;and further reading:&nbsp;
<ul>
<li aria-setsize="-1" data-leveltext="" data-font="Symbol" data-listid="7" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><a href="https://www.charteredaccountantsanz.com/news-and-analysis/news/podcasts/small-firm-big-impact-express">Visit the podcast page for more&nbsp;resources</a>&nbsp;</li>
</ul>

Need regular small practice updates on the go? Small Firm, Big Impact Express (SFBI Express) delivers essential insights for Chartered Accountants in just 5 minutes. ​ 

Each episode, we bring you the best minds across the accounting industry to share critical regulatory changes, compliance updates and emerging trends that impact you.​  

Whether you are commuting, taking a coffee break, or between client meetings, SFBI Express helps you stay up to date. Listen to find out what’s changed, why it matters, and what you need to do next. 

If you’re looking for deeper conversations and bigger-picture thinking, explore our long-form podcast, Small Firm, Big Impact, where we unpack the ideas and issues influencing the future of smaller practices. 

Need regular small practice updates on the go? Small Firm, Big Impact Express&nbsp;(SFBI Express)&nbsp;delivers essential insights for&nbsp;Chartered&nbsp;Accountants in just 5 minutes.&nbsp;​&nbsp;
Each episode, we bring you the best minds across the accounting industry to share critical regulatory changes, compliance updates and emerging trends that&nbsp;impact&nbsp;you.​&nbsp;&nbsp;
Whether you are commuting, taking a coffee break,&nbsp;or&nbsp;between client meetings, SFBI&nbsp;Express&nbsp;helps you stay up to date. Listen to find out&nbsp;what&rsquo;s&nbsp;changed, why it matters,&nbsp;and what you need to do next.&nbsp;
If&nbsp;you&rsquo;re&nbsp;looking for deeper conversations and bigger-picture thinking, explore our long-form podcast,&nbsp;<a href="https://www.charteredaccountantsanz.com/news-and-analysis/news/podcasts/small-firm-big-impact">Small Firm, Big Impact,</a>&nbsp;where we unpack the ideas and issues influencing the future of smaller practices.&nbsp;

Small Firm, Big Impact Express

How small accounting firms can build visibility on LinkedIn 