LinkedIn is evolving, and for smaller accounting firms, it’s becoming one of the most powerful channels to build visibility, credibility, and trust. 

In this episode of Small Firm, Big Impact Express, we explore what’s changed over the past 12–18 months, including how LinkedIn now prioritises original, expertise-led content, meaningful engagement, and individual voices over company pages. We also unpack how LinkedIn is increasingly influencing not just client decisions, but recruitment and even how your firm appears in AI-driven search results. 

More importantly, we break down what this means for smaller practices and share three practical steps you can take today, from optimising your profile to sharing simple, insight-led content and engaging more effectively. 

If you want to build a stronger presence without a big marketing budget, this episode will help you get started. 

 Resources and further reading: 

• Visit the podcast page for more resources