Niching, should you or shouldn't you? In episode 219 of Small Business Talk, the discussion centres around the concept of "niching" in business. The episode begins by questioning whether to niche or not, considering the implications of either restricting your audience or attempting to help everyone.

Cathy Smith emphasises that while it might seem beneficial to cater to everyone, this approach can complicate marketing efforts. Instead, she suggests focusing on one "ideal client" - a person you are familiar with, and whose problems you understand deeply. This strategy allows for more targeted communication, using language that resonates with that specific individual.

This episode explains that marketing to a broader audience dilutes your message, similar to adding too much water to cordial. A more concentrated approach, targeting a specific individual or avatar, makes your message clearer and more compelling. This discussion stresses that this doesn't necessarily limit your audience; instead, by appealing strongly to one group, you attract others who can relate to your messaging.

The concept of niching is likened to the growth of Facebook, which started in a single university dorm and expanded globally. The idea is that starting with a specific focus doesn't limit growth potential but can actually facilitate it. The episode concludes by encouraging listeners to try being more specific in their marketing and to enjoy their business journey.

Episode 219 of Small Business Talk with Cathy Smith brought to you by CATCO Enterprises

Niching, should you or shouldn't you? In episode 219 of Small Business Talk, the discussion centres around the concept of "niching" in business. The episode begins by questioning whether to niche or not, considering the implications of either restricting your audience or attempting to help everyone.
Cathy Smith emphasises that while it might seem beneficial to cater to everyone, this approach can complicate marketing efforts. Instead, she suggests focusing on one "ideal client" - a person you are familiar with, and whose problems you understand deeply. This strategy allows for more targeted communication, using language that resonates with that specific individual.
This episode explains that marketing to a broader audience dilutes your message, similar to adding too much water to cordial. A more concentrated approach, targeting a specific individual or avatar, makes your message clearer and more compelling. This discussion stresses that this doesn't necessarily limit your audience; instead, by appealing strongly to one group, you attract others who can relate to your messaging.
The concept of niching is likened to the growth of Facebook, which started in a single university dorm and expanded globally. The idea is that starting with a specific focus doesn't limit growth potential but can actually facilitate it. The episode concludes by encouraging listeners to try being more specific in their marketing and to enjoy their business journey.
<a href="https://smallbusinesstalk.com.au/219">Episode 219 of Small Business Talk with Cathy Smith brought to you by CATCO Enterprises</a>

Dive into 'Small Business Talk for Coaches' (SBT) with host Cathy Smith, a guide for coaches building their businesses. Covering marketing, client acquisition, and growth strategies, SBT is your toolkit for success. Follow us for updates and tips!

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Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program.

Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.

Dive into 'Small Business Talk for Coaches' (SBT) with host Cathy Smith, a guide for coaches building their businesses. Covering marketing, client acquisition, and growth strategies, SBT is your toolkit for success. Follow us for updates and tips!
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Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program.
Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.

Small Business Talk Podcast For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Cathy Smith began her journey as a marketing professional in 2001 and has helped thousands of businesses to grow. Cathy specialises in helping coaches and is dedicated to showing you how to get your first clients and many more. If you are ready to take your coaching practice to the next level, then you are in the right place. Whether you are just starting your coaching journey or you're an experienced coach not seeing the results you desire, this podcast is for you.

Small Business Talk For Coaches With Cathy Smith

Small Business Talk For Coaches

To Niche or Not. In episode 219 of Small Business Talk, the discussion centers around the concept of "niching" in business. The episode begins by questioning whether to niche or not, considering the implications of either restricting your audience or attempting to help everyone.  The host emphasizes that while it might seem beneficial to cater to everyone, this approach can complicate marketing efforts. Instead, they suggest focusing on one "ideal client" - a person you are familiar with, whose problems you understand deeply. This strategy allows for more targeted communication, using language that resonates with that specific individual.  The episode further explains that marketing to a broader audience dilutes your message, similar to adding too much water to cordial. A more concentrated approach, targeting a specific individual or avatar, makes your message clearer and more compelling. It's stressed that this doesn't necessarily limit your audience; rather, by appealing strongly to one group, you attract others who can relate to your messaging.  The concept of niching is likened to the growth of Facebook, which started in a single university dorm and expanded globally. The idea is that starting with a specific focus doesn't limit growth potential but can actually facilitate it. The episode concludes by encouraging listeners to try being more specific in their marketing and to enjoy their business journey.

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