Episode 198 of "Small Business Talk," I discuss the importance of pricing and how it goes beyond being just a number. Understanding how people perceive prices and aligning them with value is crucial for small business owners.

I suggest a simple approach to setting prices: Determine your desired annual income and divide it by the number of clients or sales needed. This helps establish the relationship between pricing and the required customer base.

Using package deals, rather than relying solely on hourly rates, is beneficial in the service industry. Offering options like three-month or six-month packages allow customers to choose according to their needs and budget.

Confidence is key to successful sales. Believing in the value of your offerings and your ability to help customers is essential. If doubt exists, reassess whether the product or service should be sold at all.

Price is just a number. Focusing on delivering value, being confident, and aligning prices with customer needs is crucial. By understanding pricing dynamics and finding the right balance, your small businesses will thrive.

Episode 198 - Small Business Talk with Cathy Smith brought to you by CATCO Enterprises.

Episode 198 of "Small Business Talk," I discuss the importance of pricing and how it goes beyond being just a number. Understanding how people perceive prices and aligning them with value is crucial for small business owners.
I suggest a simple approach to setting prices: Determine your desired annual income and divide it by the number of clients or sales needed. This helps establish the relationship between pricing and the required customer base.
Using package deals, rather than relying solely on hourly rates, is beneficial in the service industry. Offering options like three-month or six-month packages allow customers to choose according to their needs and budget.
Confidence is key to successful sales. Believing in the value of your offerings and your ability to help customers is essential. If doubt exists, reassess whether the product or service should be sold at all.
Price is just a number. Focusing on delivering value, being confident, and aligning prices with customer needs is crucial. By understanding pricing dynamics and finding the right balance, your small businesses will thrive.
Episode 198 - Small Business Talk with Cathy Smith brought to you by CATCO Enterprises.

Small Business Talk for Coaches with Cathy Smith

Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business.

🎙 Weekly episodes
📈 Practical tips and tools
🤝 Built for coaches like you

Need help growing your business?
Get free resources, the book, and program at
coachesmarketingroadmap.com.au

Follow for updates and fresh episodes.

Small Business Talk for Coaches with Cathy Smith
Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business.
🎙 Weekly episodes 📈 Practical tips and tools 🤝 Built for coaches like you
Need help growing your business? Get free resources, the book, and program at <a href="https://coachesmarketingroadmap.com.au" data-start="575" data-end="647">coachesmarketingroadmap.com.au</a>
Follow for updates and fresh episodes.

Small Business Talk Podcast For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Cathy Smith began her journey as a marketing professional in 2001 and has helped thousands of businesses to grow. Cathy specialises in helping coaches and is dedicated to showing you how to get your first clients and many more. If you are ready to take your coaching practice to the next level, then you are in the right place. Whether you are just starting your coaching journey or you're an experienced coach not seeing the results you desire, this podcast is for you.

Small Business Talk For Coaches With Cathy Smith

Small Business Talk For Coaches

Price is Just a Number. Episode 198 of "Small Business Talk," I discuss the importance of pricing and how it goes beyond being just a number. Understanding how people perceive prices and aligning them with value is crucial for small business owners.  I suggest a simple approach to setting prices: Determine your desired annual income and divide it by the number of clients or sales needed. This helps establish the relationship between pricing and the required customer base.  Using package deals, rather than relying solely on hourly rates, is beneficial in the service industry. Offering options like three-month or six-month packages allow customers to choose according to their needs and budget.  Confidence is key to successful sales. Believing in the value of your offerings and your ability to help customers is essential. If doubt exists, reassess whether the product or service should be sold at all.  Price is just a number. Focusing on delivering value, being confident, and aligning prices with customer needs is crucial. By understanding pricing dynamics and finding the right balance, your small businesses will thrive.  Episode 198 - Small Business Talk with Cathy Smith brought to you by CATCO Enterprises.