In episode 206 of Small Business Talk with Cathy Smith, Cathy welcomes Adam Houlahan, the founder of Prominence Global, one of the leading global LinkedIn agencies specialising in personal branding and ethical lead generation on the platform. As the topic suggests, the episode delves into the strategies to excel on LinkedIn in 2023.

Adam kickstarts the discussion on the essence of winning on LinkedIn, which he breaks down into four pivotal pillars. These pillars, though consistent over time, they really haven't changed over a long period of time. However, how you implement each of the four is the constantly moving target.

Adam highlights:
Profile Optimisation: A crucial step to ensure you make the right first impression.
Connection Strategy: The nuances of whom and how you connect with on LinkedIn.
Content Strategy: Adapting to new innovations, like the introduction of "Chat GPT", and ensuring content aligns with the platform's trends and the audience's needs.
Conversion Strategies: Translating efforts into tangible results, such as acquiring new clients.

The crux of the conversation revolves around conversions. Adam emphasises that LinkedIn isn't necessarily the platform for direct conversions but rather a starting point for nurturing leads and moving conversations off the platform. He notes that while paid ads on LinkedIn can lead to conversions, their focus today is on organic and ethical strategies. Given the demographic of LinkedIn, with many savvy business professionals, Adam advises against old marketing gimmicks. Instead, he underscores the importance of authenticity, showcasing expertise, understanding audience pain points, and offering genuine solutions.

For those aiming to position themselves as authorities in their field and truly understand the intricacies of LinkedIn, episode 206 promises a wealth of insights. Dive into Small Business Talk with Cathy Smith and tap into the LinkedIn expertise of Adam Houlahan.

Small Business Talk With Cathy Smith brought to you by CACTO Enterprises.

In episode 206 of Small Business Talk with Cathy Smith, Cathy welcomes Adam Houlahan, the founder of Prominence Global, one of the leading global LinkedIn agencies specialising in personal branding and ethical lead generation on the platform. As the topic suggests, the episode delves into the strategies to excel on LinkedIn in 2023.
Adam kickstarts the discussion on the essence of winning on LinkedIn, which he breaks down into four pivotal pillars. These pillars, though consistent over time, they really haven't changed over a long period of time. However, how you implement each of the four is the constantly moving target.
Adam highlights:
<ol>
<li>Profile Optimisation: A crucial step to ensure you make the right first impression.</li>
<li>Connection Strategy: The nuances of whom and how you connect with on LinkedIn.</li>
<li>Content Strategy: Adapting to new innovations, like the introduction of "Chat GPT", and ensuring content aligns with the platform's trends and the audience's needs.</li>
<li>Conversion Strategies: Translating efforts into tangible results, such as acquiring new clients.</li>
</ol>
The crux of the conversation revolves around conversions. Adam emphasises that LinkedIn isn't necessarily the platform for direct conversions but rather a starting point for nurturing leads and moving conversations off the platform. He notes that while paid ads on LinkedIn can lead to conversions, their focus today is on organic and ethical strategies. Given the demographic of LinkedIn, with many savvy business professionals, Adam advises against old marketing gimmicks. Instead, he underscores the importance of authenticity, showcasing expertise, understanding audience pain points, and offering genuine solutions.
For those aiming to position themselves as authorities in their field and truly understand the intricacies of LinkedIn, episode 206 promises a wealth of insights. Dive into Small Business Talk with Cathy Smith and tap into the LinkedIn expertise of Adam Houlahan.
Small Business Talk With Cathy Smith brought to you by CACTO Enterprises.

Small Business Talk for Coaches with Cathy Smith

Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business.

🎙 Weekly episodes
📈 Practical tips and tools
🤝 Built for coaches like you

Need help growing your business?
Get free resources, the book, and program at
coachesmarketingroadmap.com.au

Follow for updates and fresh episodes.

Small Business Talk for Coaches with Cathy Smith
Your go to podcast for marketing, visibility, and client growth. Whether you are just starting out or ready to scale, Cathy shares real strategies to turn your coaching passion into a profitable business.
🎙 Weekly episodes 📈 Practical tips and tools 🤝 Built for coaches like you
Need help growing your business? Get free resources, the book, and program at <a href="https://coachesmarketingroadmap.com.au" data-start="575" data-end="647">coachesmarketingroadmap.com.au</a>
Follow for updates and fresh episodes.

Small Business Talk Podcast For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Cathy Smith began her journey as a marketing professional in 2001 and has helped thousands of businesses to grow. Cathy specialises in helping coaches and is dedicated to showing you how to get your first clients and many more. If you are ready to take your coaching practice to the next level, then you are in the right place. Whether you are just starting your coaching journey or you're an experienced coach not seeing the results you desire, this podcast is for you.

Small Business Talk For Coaches With Cathy Smith

Small Business Talk For Coaches

How to Win on Linkedin With Cathy Smith and Adam Houlahan. In episode 206 of Small Business Talk with Cathy Smith, Cathy welcomes Adam Houlahan, the founder of Prominence Global, one of the leading global LinkedIn agencies specialising in personal branding and ethical lead generation on the platform. As the topic suggests, the episode delves into the strategies to excel on LinkedIn in 2023.  Adam kickstarts the discussion on the essence of winning on LinkedIn, which he breaks down into four pivotal pillars. These pillars, though consistent over time, they really haven't changed over a long period of time. However, how you implement each of the four is the constantly moving target.  Adam highlights:  Profile Optimisation: A crucial step to ensure you make the right first impression. Connection Strategy: The nuances of whom and how you connect with on LinkedIn. Content Strategy: Adapting to new innovations, like the introduction of "Chat GPT", and ensuring content aligns with the platform's trends and the audience's needs. Conversion Strategies: Translating efforts into tangible results, such as acquiring new clients.  The crux of the conversation revolves around conversions. Adam emphasises that LinkedIn isn't necessarily the platform for direct conversions but rather a starting point for nurturing leads and moving conversations off the platform. He notes that while paid ads on LinkedIn can lead to conversions, their focus today is on organic and ethical strategies. Given the demographic of LinkedIn, with many savvy business professionals, Adam advises against old marketing gimmicks. Instead, he underscores the importance of authenticity, showcasing expertise, understanding audience pain points, and offering genuine solutions.  For those aiming to position themselves as authorities in their field and truly understand the intricacies of LinkedIn, episode 206 promises a wealth of insights. Dive into Small Business Talk with Cathy Smith and tap into the LinkedIn expertise of Adam Houlahan.  Small Business Talk With Cathy Smith brought to you by CACTO Enterprises.

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