In part one of our ‘Sentient Brands on Social Media’ series, Jamie speaks with Serenity Discko, the original media writer behind the teenage edgelord Denny’s Tumblr account. But worry not, we go DEEP — Jamie sets the stage by tracing back our history of parasocial relationships with brands all the way back to World War I. Buckle in, the brands are getting angry, the brands are getting horny, and the brands want to be your best friend.

Follow Serenity’s work here: Serenity Discko

Watch The Century of the Self by Adam Curtis: https://youtu.be/eJ3RzGoQC4s?si=_eHsM0hadnUQA3Cr

Read The Attention Merchants by Tim Wu:  https://bookshop.org/p/books/the-attention-merchants-the-epic-scramble-to-get-inside-our-heads-tim-wu/8632123