On this episode of Simply Money presented by Allworth Financial, Bob and Brian reveal the four hidden forces that influence every major financial decision — even for the most seasoned, high-net-worth investors. Whether it's fear, guilt, social pressure, or family history, these emotional undercurrents can derail smart planning. Hear real-life stories, and learn how to spot and navigate the subconscious drivers behind your financial choices. Plus, what to do when a dinner table conversation exposes a blind spot in your plan, how to protect your wealth through a divorce, and the most common mistakes multi-millionaires are still making.