In today’s episode, we continue our conversation with Rory Sutherland, UK Vice Chairman of Ogilvy, where he discusses how our decision making, especially as consumers, while often appearing irrational, is actually the result of us deploying heuristics that have served us well in situations of low trust or when we don't have all the information.



Connect:
Simplifying Complexity on Twitter
Sean Brady on Twitter
Sean Brady on LinkedIn
Brady Heywood website

In today’s episode, we continue our conversation with Rory Sutherland, UK Vice Chairman of Ogilvy, where he discusses how our decision making, especially as consumers, while often appearing irrational, is actually the result of us deploying heuristics that have served us well in situations of low trust or when we don't have all the information.
 
Connect:
<ul>
<li aria-level="1"><a href="https://twitter.com/BHComplexity">Simplifying Complexity on Twitter</a></li>
<li aria-level="1"><a href="https://twitter.com/BradyHeywood">Sean Brady on Twitter</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/sean-brady-11a95427/">Sean Brady on LinkedIn</a></li>
<li aria-level="1"><a href="https://www.bradyheywood.com.au/">Brady Heywood website</a></li>
</ul>

Wavelength Creative

Simplifying Complexity is a podcast about the underlying principles of complex systems. On the show, we explore the key concepts of complexity science with expert minds from around the world. Each episode focuses on an interview where we break down a specific concept in detail.

Simplifying Complexity is a podcast about the underlying principles of complex systems. On the show, we explore the key concepts of complexity science with expert minds from around the world. Each episode focuses on an interview where we break down a specific concept in detail.

Simplifying Complexity is a podcast about the underlying principles of complex systems.

Advertisement