In today’s episode of Simplifying Complexity, we’re joined by Rory Sutherland. Rory is the UK Vice Chairman of the iconic advertising agency (and inspiration for the television series Madmen) Ogilvy, where he has worked for close to 40 years.

In today’s conversation, you’ll hear how Rory became interested in complexity science, how bees build resilience, why short-term rationality can lead to long-term irrationality, and why efficiency is a bad proxy for effectiveness.



Connect:
Simplifying Complexity on Twitter
Sean Brady on Twitter
Sean Brady on LinkedIn
Brady Heywood website

In today’s episode of Simplifying Complexity, we’re joined by Rory Sutherland. Rory is the UK Vice Chairman of the iconic advertising agency (and inspiration for the television series Madmen) Ogilvy, where he has worked for close to 40 years.
In today’s conversation, you’ll hear how Rory became interested in complexity science, how bees build resilience, why short-term rationality can lead to long-term irrationality, and why efficiency is a bad proxy for effectiveness.
 
Connect:
<ul>
<li aria-level="1"><a href="https://twitter.com/BHComplexity">Simplifying Complexity on Twitter</a></li>
<li aria-level="1"><a href="https://twitter.com/BradyHeywood">Sean Brady on Twitter</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/sean-brady-11a95427/">Sean Brady on LinkedIn</a></li>
<li aria-level="1"><a href="https://www.bradyheywood.com.au/">Brady Heywood website</a></li>
</ul>

Simplifying Complexity is a podcast about the underlying principles of complex systems. On the show, we explore the key concepts of complexity science with expert minds from around the world. Each episode focuses on an interview where we break down a specific concept in detail.

Simplifying Complexity is a podcast about the underlying principles of complex systems. On the show, we explore the key concepts of complexity science with expert minds from around the world. Each episode focuses on an interview where we break down a specific concept in detail.

Simplifying Complexity is a podcast about the underlying principles of complex systems.

Simplifying Complexity

SC - Simplifying Complexity

In conversation with Rory Sutherland - Part 1

Rory Sutherland, Vice Chairman of Ogilvy UK, and Nicholas Gruen, CEO of Lateral Economics, have both returned to debate the efficacy and limitations of applying systems thinking to complex problems.

 

Resources and links:
Ogilvy UK website
Lateral Economics website

 

Connect:
Simplifying Complexity on X
Simplifying Complexity on YouTube
Sean Brady on X
Sean Brady on LinkedIn
Brady Heywood website

Rory Sutherland, Vice Chairman of Ogilvy UK, and Nicholas Gruen, CEO of Lateral Economics, have both returned to debate the efficacy and limitations of applying systems thinking to complex problems.
&nbsp;
Resources and links:
<ul>
<li aria-level="1"><a href="https://www.ogilvy.com/uk/">Ogilvy UK website</a></li>
<li aria-level="1"><a href="https://lateraleconomics.com.au/">Lateral Economics website</a></li>
</ul>
&nbsp;
Connect:
<ul>
<li aria-level="1"><a href="https://twitter.com/BHComplexity">Simplifying Complexity on X</a></li>
<li aria-level="1"><a href="https://www.youtube.com/@BHComplexity">Simplifying Complexity on YouTube</a></li>
<li aria-level="1"><a href="https://twitter.com/BradyHeywood">Sean Brady on X</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/sean-brady-11a95427/">Sean Brady on LinkedIn</a></li>
<li aria-level="1"><a href="https://www.bradyheywood.com.au/">Brady Heywood website</a></li>
</ul>

Nicholas Gruen vs Rory Sutherland

In the last episode, Paul Smaldino, Professor of Cognitive and Information Sciences at the University of California, Merced, and an External Professor at the Santa Fe Institute discussed how human behaviour is shaped by cultural evolution.

In this episode, Paul discusses social learning and identity signalling and how they’re both being affected by rapidly changing technologies.

 

Connect:
Simplifying Complexity on Twitter
Sean Brady on Twitter
Sean Brady on LinkedIn
Brady Heywood website

In the last episode, Paul Smaldino, Professor of Cognitive and Information Sciences at the University of California, Merced, and an External Professor at the Santa Fe Institute discussed how human behaviour is shaped by cultural evolution.
In this episode, Paul discusses social learning and identity signalling and how they&rsquo;re both being affected by rapidly changing technologies.
&nbsp;
Connect:
<ul>
<li aria-level="1"><a href="https://twitter.com/BHComplexity">Simplifying Complexity on Twitter</a></li>
<li aria-level="1"><a href="https://twitter.com/BradyHeywood">Sean Brady on Twitter</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/sean-brady-11a95427/">Sean Brady on LinkedIn</a></li>
<li aria-level="1"><a href="https://www.bradyheywood.com.au/">Brady Heywood website</a></li>
</ul>

How cultural evolution shapes us - Part 2

We all know that we are shaped by evolution, but we're also shaped by cultural evolution.

In this episode, we’re joined by Paul Smaldino, Professor of Cognitive and Information Sciences at the University of California, Merced, and an External Professor at the Santa Fe Institute, to explain how cultural evolution has shaped human behaviour.

 

Connect:
Simplifying Complexity on Twitter
Sean Brady on Twitter
Sean Brady on LinkedIn
Brady Heywood website

We all know that we are shaped by evolution, but we're also shaped by cultural evolution.
In this episode, we&rsquo;re joined by Paul Smaldino, Professor of Cognitive and Information Sciences at the University of California, Merced, and an External Professor at the Santa Fe Institute, to explain how cultural evolution has shaped human behaviour.
&nbsp;
Connect:
<ul>
<li aria-level="1"><a href="https://twitter.com/BHComplexity">Simplifying Complexity on Twitter</a></li>
<li aria-level="1"><a href="https://twitter.com/BradyHeywood">Sean Brady on Twitter</a></li>
<li aria-level="1"><a href="https://www.linkedin.com/in/sean-brady-11a95427/">Sean Brady on LinkedIn</a></li>
<li aria-level="1"><a href="https://www.bradyheywood.com.au/">Brady Heywood website</a></li>
</ul>

In conversation with Rory Sutherland - Part 1

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