On this episode of Shunya One, we are joined by Mihir Shah, Vice President, Product & Marketing Growth at Hotstar. He talks as to how the IPL watch & play became a huge success during the IPL. He also draws a comparison between US & Indian markets in terms of consumer behavior.

Tweet to Mihir @mihirshah56, Shiladitya @shiladitya and Amit @doshiamit for your questions or reactions to this episode!

To join the Shunya One slack channel, request for an invite here: http://ivmpodcasts.com/shunyaone

Listen to this show and other awesome shows on the IVM Podcast App on Android: https://goo.gl/tGYdU1 or iOS: https://goo.gl/sZSTU5