Jobs to Be Done is a framework to better understand consumer behavior, and it can be used to explain patient behavior when it comes to engaging with the medical system. 

Join Jay Gerhart, Vice President, Innovation Engine at Atrium Health, and host Ann Somers Hogg as they discuss the power of Jobs to Be Done to help us see what the patient really wants. 

References: 
Competing Against Luck
Christensen Institute resources: 
https://www.christenseninstitute.org/jobs-to-be-done/
https://www.christenseninstitute.org/blog/new-entrants-in-womens-health-are-changing-the-rules-of-the-game/
https://www.christenseninstitute.org/blog/abortion-imperative/
Scott Burleson: https://www.statueinthestone.com/
Jim Kalbach: https://www.jtbdtoolkit.com/
Jay's writing on Jobs:  https://medium.com/things-jay-writes/jobs-to-be-done/home

Jobs to Be Done is a framework to better understand consumer behavior, and it can be used to explain patient behavior when it comes to engaging with the medical system. 
Join Jay Gerhart, Vice President, Innovation Engine at Atrium Health, and host Ann Somers Hogg as they discuss the power of Jobs to Be Done to help us see what the patient really wants. 
References: 
<ul>
<li><a href="https://www.amazon.com/s?k=competing+against+luck&amp;gclid=CjwKCAjw_MqgBhAGEiwAnYOAeunnx-tBzoaptJFlgOH4NKZbHrptPFrdGYzQXmARFZbGa9zH8KrKFhoCHysQAvD_BwE&amp;hvadid=616862917356&amp;hvdev=c&amp;hvlocphy=9008461&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=15118187548244781257&amp;hvtargid=kwd-108712932090&amp;hydadcr=24632_13611814&amp;tag=googhydr-20&amp;ref=pd_sl_75adk2toyu_e" data-saferedirecturl="https://www.google.com/url?q=https://www.amazon.com/s?k%3Dcompeting%2Bagainst%2Bluck%26gclid%3DCjwKCAjw_MqgBhAGEiwAnYOAeunnx-tBzoaptJFlgOH4NKZbHrptPFrdGYzQXmARFZbGa9zH8KrKFhoCHysQAvD_BwE%26hvadid%3D616862917356%26hvdev%3Dc%26hvlocphy%3D9008461%26hvnetw%3Dg%26hvqmt%3De%26hvrand%3D15118187548244781257%26hvtargid%3Dkwd-108712932090%26hydadcr%3D24632_13611814%26tag%3Dgooghydr-20%26ref%3Dpd_sl_75adk2toyu_e&amp;source=gmail&amp;ust=1679082162882000&amp;usg=AOvVaw33ujJw6tc5dGYD-F4rtaA-">Competing Against Luck</a></li>
<li>Christensen Institute resources: </li>
<ul>
<li><a href="https://www.christenseninstitute.org/jobs-to-be-done/" data-saferedirecturl="https://www.google.com/url?q=https://www.christenseninstitute.org/jobs-to-be-done/&amp;source=gmail&amp;ust=1679082162882000&amp;usg=AOvVaw24yUyIytyobQCA6NBDBNcl">https://www.christenseninstitute.org/jobs-to-be-done/</a> </li>
<li><a href="https://www.christenseninstitute.org/blog/new-entrants-in-womens-health-are-changing-the-rules-of-the-game/" data-saferedirecturl="https://www.google.com/url?q=https://www.christenseninstitute.org/blog/new-entrants-in-womens-health-are-changing-the-rules-of-the-game/&amp;source=gmail&amp;ust=1679082162882000&amp;usg=AOvVaw0LbvrDuPVtGe9KFFqms-tF">https://www.christenseninstitute.org/blog/new-entrants-in-womens-health-are-changing-the-rules-of-the-game/</a> </li>
<li><a href="https://www.christenseninstitute.org/blog/abortion-imperative/" data-saferedirecturl="https://www.google.com/url?q=https://www.christenseninstitute.org/blog/abortion-imperative/&amp;source=gmail&amp;ust=1679082162882000&amp;usg=AOvVaw2zXDi0bVCTwVnjN4XEcX-t">https://www.christenseninstitute.org/blog/abortion-imperative/</a> </li>
</ul>
<li>Scott Burleson: <a href="https://www.statueinthestone.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.statueinthestone.com/&amp;source=gmail&amp;ust=1679082162882000&amp;usg=AOvVaw1iI20sBNwW6vB4owrY8ZZq">https://www.statueinthestone.com/</a> </li>
<li>Jim Kalbach: <a href="https://www.jtbdtoolkit.com/" data-saferedirecturl="https://www.google.com/url?q=https://www.jtbdtoolkit.com/&amp;source=gmail&amp;ust=1679082162882000&amp;usg=AOvVaw3utDaDa3YxdS6NFpJm9TWr">https://www.jtbdtoolkit.com/</a> </li>
<li>Jay's writing on Jobs:  <a href="https://medium.com/things-jay-writes/jobs-to-be-done/home" data-saferedirecturl="https://www.google.com/url?q=https://medium.com/things-jay-writes/jobs-to-be-done/home&amp;source=gmail&amp;ust=1679082162882000&amp;usg=AOvVaw3Z7N76jSF4P8F-4rA2hPG3">https://medium.com/things-jay-writes/jobs-to-be-done/home</a> </li>
</ul>

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

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Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

Why Don’t People Go to the Doctor?

https://api.omny.fm/orgs/ddd623af-6f34-49f9-8330-ae2801304610/clips/381424a2-0485-4a46-8080-afc801099bd0/transcript

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