Transcarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your health choices impacted when the benefit and information comes from the place where you work? Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #6 | Rap Bonus #296)

Christopher Habig discusses why direct primary care is growing. As Cofounder and CEO of Freedom Healthworks, Chris helps launch DPC practices across the nation, so he shares the value propositions for how clinicians, consumers, and yes, even startups and entrepreneurs, are benefiting from this often-misunderstood care model.  All that, plus the Flava of the Week about VillageMD’s part in helping reduce costs of care through direct contracting. How did ACO Reach reduce costs by over $800 million in 2022, and how can we better focus on the financial models that provide opportunities to be more consumer-centered?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#296) 

Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications.  Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #5 | Rap Bonus #295)

Zain and Jared continue on the theme of digital in rural healthcare by recapping the Sanford Health Summit On the Future of Rural Health. They discuss how digital strategy can lead to better servicing patients in areas that have less access to medical expertise and facilities, then they dive into how key leaders can come together to address existential challenges from workforce shortages to revenue recovery.  All that, plus the Flava of the Week about Amazon’s new $9/month One Medical deal for Prime members. What framework can we use to determine if this is a consumer-first service, and how can it accelerate our ability to create more like it?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#295)  Subscribe to Sanford Health's Reimagining Rural Podcast

To shift from a reactive sick care system to one that is proactive and preventive, we need an interdependent approach to medical education — or should we say health education?  Join Dr. Sherine Gabriel, Executive Vice President for Health at Arizona State University, and host Ann Somers Hogg, as they discuss a new model for medical education that improves health through an interdependent approach. 

UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do. Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #4 | Rap Bonus Series #294)

Jared Antczak, Sanford Health’s Chief Digital Officer, discusses how digital tools are impacting rural health. When you’re the largest rural health system in the country and your service area covers 250,000 square miles, you can’t view digital as just another lane on the highway. Regardless of their geographic footprint, Sanford Health is still attempting to address the same challenge of meeting patient expectations while also alleviating workforce burden.  All that, plus the Flava of the Week about Walmart Health’s first partnership with a health system. Will the status quo prevail, or can other health systems see the value of taking the leap and exploring retail partnerships?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#294)  Interview with Walmart Health's Dr. Chinni Pulluru

Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere.  Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from the way that drug stores market their healthcare services. (Marketing With Soul #3 | Rap Bonus #293)

Rich Phillips, Managing Director at Huron, discusses the tech stack that powers the consumer experience. Driving data-enabled growth and creating a better consumer experience in healthcare starts by understanding the technologies and data that are needed to make it happen.  All that, plus the Flava of the Week about CVS’s latest Health Trends Report. What can the rest of the industry learn from retailers’ approach to preventive care, and can it lead more providers to innovate around consumers’ true health needs?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#293) 

Continuing their conversation, bestselling author and health care executive Dr. Zeev Neuwirth joins Ann Somers Hogg to discuss how retail giants are playing water polo instead of staying in swim lanes, how venture capital groups are partnering with health systems to offer a launching pad for creating autonomous business units, and why provider organizations have to stop thinking of themselves solely as a producer of a service. 

Amazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-based factors. Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care marketing to convey a new level of consumer awareness, especially as they hand off to retailers. (Marketing With Soul #2 | Rap Bonus Series #292)

As a Principal and Board Member at ChenMed, Dr. Gordon Chen has a unique perspective on the state of value-based care, the changes that are needed to create more transformative care, and the benefits to society as we make progress along those lines.  All that, plus the Flava of the Week about Instacart Health expanding its partnerships with provider organizations. Who will take responsibility to prioritize the evolution from healthcare to health, and can health systems see enough value in food-as-medicine programs to play a part in scaling them?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#292) 

Who’s paying attention to how disruptors are marketing themselves? CVS Health says they’re delivering care like no one else can, and Oak Street claims that they have doctors who actually listen. Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss how current healthcare marketing does not reflect the current realities of choices for consumers, and what to do about it. (Marketing With Soul #1 | Rap Bonus Series #291)

Brad Smith, Chairman and CEO of Main Street Health, shares the benefits of more coordinated value-based care models for rural America. Brad shares his vision for improving care in rural areas, the need to innovate more for complex Medicaid populations, and the role that health navigators can play in this critical transformation.  He recently spoke on this topic at the inaugural Healthcare Sessions conference in Nashville, hosted by the Nashville Health Care Council.  All that, plus the Flava of the Week about Optum and Uber’s new partnership. Does Consumer Innovation mean the same thing to different types of organizations, and are partnerships a viable means of designing consumer first services and benefits?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#291) 

In this classic interview from 2020, you’ll learn why digital marketing and social media expert Jess Columbo says that too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. You'll hear how she is mindful of the pressures that young professionals put on themselves to power their way up the ladder quickly. And she’ll point out that while we typically aim for more comfort and less resistance in our work, the growth always comes in the times of discomfort, so learn to embrace it.  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #10 | Rap Bonus #290) 

Marcos Domiciano shares what CLEAR is doing in healthcare. CLEAR isn’t just at airports; they’re bringing their vision for removing friction to healthcare experiences. Marcos shares how they can empower consumer centricity and what it can mean for consumers when identity isn’t such a mystery anymore.  All that, plus the Flava of the Week about Best Buy offering its first prescription-based medical devices. Can their partnerships with virtual care platforms and pharmacy tech providers deliver not just on continuous glucose monitors, but on simplifying the process for other devices down the road?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#290) 

In this first of two parts, join bestselling author and health care executive Dr. Zeev Neuwirth and host Ann Somers Hogg as they tackle drivers of health, the concept of contextual care, the theory of disruptive innovation and much more. 

If you’re one of the world’s biggest brands and want to do cool, amazing things with your content strategy, content marketing, and customer experience, you call Robert Rose. What you may not know about him is what his former life as a musician, his English lit degree, and his quest to find the right platform all have to do with him developing career resilience.  In this classic interview from 2020, you’ll learn how Robert discovered that it’s better to market where you’re going, not where you are. You’ll hear how he describes resilience as not bouncing back, but bouncing forward. And he’ll point out that all the innovative things we hear about, anywhere, were created by people who weren’t any smarter than you or me. They just went out there and did it.  This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #9 | Rap Bonus #289) 

We continue our series with retail health leaders by welcoming Dr. Creagh Milford, Senior Vice President of Retail Health at CVS Health. So many people talk about retail health, and we’re going to the source as Dr. Milford shares the role of retail health clinics in today’s landscape, how they reduce fragmentation of care, and where they are collaborating with traditional providers to achieve better outcomes for patients.  All that, plus the Flava of the Week about the primary care formula. While Costco is the latest retailer to announce a primary care offering built on easier access and cash pay pricing, does the business model and consumer experience have a place in the modern ecosystem of options?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#289) 

Joe launched what became Content Marketing Institute on the very day in April 2007 that New Century Financial declared bankruptcy – the first domino that fell leading up to the Great Recession.  In this classic interview from 2020, you’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that there is no perfect time to make the change you want to make. And you’ll hear how everything changed for him – and for the entire Content Marketing industry – when he stopped trying to sell a service and started listening to what his audience wanted.  This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #8 | Rap Bonus #288) 

Guest host Mitch Holdwick returns to profile Cityblock Health and evaluate their disruptive potential as a value-based provider for historically marginalized populations. Even with layoffs earlier this year, the company remains in a strong position to play a part in provide care for those who are historically left behind.  All that, plus the Flava of the Week about Costco’s new $29 primary care visits. Are we getting to the point where just about any consumer brand can follow the model of same-day visits + low prices, and will it bridge gaps in accessibility and affordability?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#288)

John Marzano's career trajectory has been marked by taking opportunities that may not have been 100% aligned with where he thought he wanted to go at the time. But in retrospect, each one of them put him in the driver's seat to where he needed to be.  In this candid look back at his career, John shares how marketing leadership has evolved and how you gain value by fixing things and solving problems.  This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #7 | Rap Bonus #287) 

Paul Fahey returns to share highlights from Smith & Jones’ 2024 Healthcare Marketing Trends Report. When he says it’s the Year of Disruption, what does he mean, and what should we be paying attention to? All that, plus the Flava of the Week about Best Buy Health expanding its home health partnerships. Will health at home pay a bigger part in consumer-first strategies as some early adopters share the results of their programs?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#287)

Rule #10 is to keep it real. Just be you! Feel empowered to speak personally and with authority when posting on social media. Every little interaction helps people know and trust you as a person, which helps them buy from you down the road. The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #20) 

Rule #9 is to value patience. Because buying cycles are so long in tech and services, client education and industry relationships are more valuable for B2B organizations. Often the tech evolves more quickly than hospital leaders' ability to understand its value, so it's even more important to see yourself as a resource to help the evangelists influence decision makers, rather than forcing them down a funnel.  The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #19) 

Rule #8 is to lead with curiosity. Curiosity is necessary in this pivotal time in marketing because of emerging technologies such as generative AI. Successful marketing leaders don't wait for all of the answers before taking the first step.  The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #18) 

Rule #7 is to ungate your funnel ... OK, well most of it. If you force every buyer down the same road, they often won't make it to your destination. Considering the benefits of opening up some of your content rather than gating it can help you simplify your sequences and improve your overall win rate.  The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #17) 

Rule #6 is to meet buyers where they are, and that means to evolve your content strategy. For effective B2B marketers, the days of expecting your public-facing content to do the heavy lifting are gone. Buyers want more social proof than ever, and that means they're looking for recommendations in more "dark" channels -- Slack channels, Discord communities, and other private groups of their peers.  The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #16) 

Kristin Baird began her consulting to help organizations improve their customer service, but she learned that if organizations didn't have the right leadership and culture in place, there were no amount of tactics that were going to help them.  In this candid look back at the origins of her consulting business, Kristin shares how she got the nickname The Inadvertent Business Coach and evolved her service lines to include culture assessments and leadership development.  This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #6 | Rap Bonus #286) 

Rule #5 is to educate your buyers at scale in order to reduce the buying cycle. Healthcare leaders are flooded with noise everyday, so you can expedite the road to a sale by focusing on the buyer's journey as opposed to your selling journey. When you see your role as educating rather than forcing someone down a funnel, you create moments of trust that lead to faster results.  The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #15) 

Rule #4 is to modernize your value proposition. Healthcare and health tech brands tend to tout their solutions as the answer to lots of problems, but that's hard to convey to a busy buyer who might just care about one thing. It’s one thing to tell yourselves that you’re seeing the problem from the customer’s point of view; it’s another thing if the customer agrees!  The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #14) 

Rule #3 is to over-index on creating demand and find a better balance between generating demand and capturing it in order to better reach today's B2B buyers and ultimately win their business.  The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #13) 

Rule #2 is to understand the full ecosystem of buying choices that healthcare organizations are making and challenges that they are trying to address.  The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in!  (Relevant #12) 

It's here! The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing.  Marketing to healthcare organizations is hard, and a lot of current marketing strategies no longer reflect buyers’ preferences. This is why it’s harder than ever for brands to be relevant to modern healthcare buyers. And THAT’s why we’ve created these New Rules of Relevance – to give you a roadmap to navigate these changes and set you up for success.  It all starts with Rule #1: Put yourself in your buyer's shoes. Let's dig in! (Relevant #11) 

Direct Primary Care is a growing type of clinic that almost doesn't need marketing because the experience speaks for itself. DPC takes some of the best parts of value-based care and concierge-style memberships to offer consumers more access, ease, and attention. In today's cash health economy filled with high-deductible health plans, consumers are welcoming this alternative approach with open arms.  Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how DPC clinics market their consumer-focused care. (Relevant #10)

Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice explains that not accepting insurance is one way they keep costs down, and Firefly goes to great lengths to explain jargon in consumer-friendly terms.  Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss lessons we can learn from how Nice and Firefly market their direct-to-employer care. (Relevant #9)

Forward Health says they're "healthcare the way it should be." Best Buy says they "meet you at the intersection of health and technology." One is a concierge-style clinic; the other is an electronics store. But they both market the ways that they enable consumer-first care and imply that traditional visits to a doctor's office are a relic of the past.  Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that Best Buy and Forward Health market their tech-enabled primary care. (Relevant #8)

With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for Medicare Advantage members. How do their marketing messages convey their value proposition to consumers and caregivers? Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss the ways that ChenMed markets their relationship-based membership for older adults. (Relevant #7)

Transcarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your health choices impacted when the benefit and information comes from the place where you work? Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Relevant #6)

Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications.  Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Relevant #5)

UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do. Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Relevant #4)

Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempting to convey that high-quality care can come from anywhere.  Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from the way that drug stores market their healthcare services. (Relevant #3)

Amazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-based factors. Join veteran hosts Jared Johnson and Peter Balistrieri as they challenge primary care marketing to convey a new level of consumer awareness, especially as they hand off to retailers. (Relevant #2)

Who’s paying attention to how disruptors are marketing themselves? CVS Health says they’re delivering care like no one else can, and Oak Street claims that they have doctors who actually listen. Join veteran hosts Jared Johnson and Peter Balistrieri as they discuss how current healthcare marketing does not reflect the current realities of choices for consumers, and what to do about it. (Relevant #1)

James Gardner, our regular contributor, sits down with Jared to connect the dots between timely news stories including Roz Brewer’s departure at Walgreens, Blue Shield of California's PBM power play, unionizing doctors, and more.  All that, plus the Flava of the Week about Walmart’s reported interest in acquiring ChenMed. As new details emerge about this potentially game-changing acquisition, are the headlines leading us to ignore some of the most important questions?  This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#286)

In this episode of Healthcare Changemakers, we speak with Emily Fry, Vice President of Innovation Operations at Geisinger. Join host Paul Schrimpf as we discuss with Emily how ease and innovation intersect at Geisinger, and her biggest lessons learned in driving change in healthcare.

The origin stories of Greystone.Net and the Health Care Internet Conference reveal some uncommon lessons that Kathy Divis and her colleagues learned along the way. Kathy shares some of those lessons and reinforces the power of community to help healthcare marketers address the industry's quickly changing trends and technologies.  This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #5 | Rap Bonus #285) 

Derek Streat, CEO and Co-Founder of DexCare, shares how improving access means balancing the needs of three different audiences. He digs into the importance of understanding the limitations of Consumerism and not over-indexing on it at the detriment of others in the ecosystem.  All that, plus the Flava of the Week about new senior leaders at One Medical, Walgreens, and Aetna. When leadership changes at some of the biggest names in the game, does that mean their playbooks are wrong, and what does it mean when retail health's vision doesn’t always align with shareholders' expectations?  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#285)

Alan Shoebridge makes the case for more marketers to raise their voices and develop their personal brands. Alan is one of the best examples of sharing a perspective on trends and using that perspective as a means of networking, leadership, and professional development.  This series is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (Kinetic #4 | Rap Bonus #284) 

Too often, we accept data at face value without drilling down into the nuance. This leads to strategic decisions that may not be right for your population. Dr. Sanjula Jain is the Chief Research Officer at Trilliant Health and the author of Trends Shaping the Health Economy: Behavioral Health. She explains how to question the numbers to ensure that data — not anecdotes or headlines — drives your strategy.