Douwe Bergsma, Chief Marketing Officer at Piedmont, discusses why their team stopped using the term "Consumer," where patient insights fit in their org structure, and why he doesn’t see an outsider swooping in and saving healthcare. 

All that, plus the Flava of the Week about new lower-cost, cash-pay options for Wegovy. How are GLP1's altering healthcare’s definitions of access and experience, and how are they shaping expectations? 

This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#404) 

Douwe Bergsma, Chief Marketing Officer at Piedmont, discusses why their team stopped using the term "Consumer," where patient insights fit in their org structure, and why he doesn&rsquo;t see an outsider swooping in and saving healthcare.&nbsp;
All that, plus the Flava of the Week about new lower-cost, cash-pay options for Wegovy. How are GLP1's altering healthcare&rsquo;s definitions of access and experience, and how are they shaping expectations?&nbsp;
This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#404)&nbsp;

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

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