Jeff Goldsmith, author of some of the most detailed research on the UnitedHealth/Optum conglomerate, is in the house with Jared and guest co-host James Gardner to discuss the payvider’s approach to coopetition, from their blueprint for building consumer-first services, to the players that they don’t consider to be competitors. 

All that, plus the Flava of the Week about hospitals’ Plan B. How is Paul Keckley urging hospital boards and C suites to change course, and how does it impact the critical business components of Consumer Transformation? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#223)