UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do.

Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #4 | Rap Bonus Series #294)

UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do.
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #4 | Rap Bonus Series #294)

The Healthcare Rap is the leading podcast about consumer disruption, a.k.a. how the frontiers of retail and digital health affect everyday consumers and their healthcare expectations. It ranks in the top 5% of all podcasts globally, has been recognized as a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry. 

Join provocative thinkers Jared Johnson and Zain Ismail as they profile disruptors and trends that are impacting the everyday consumer experience of healthcare. 

The Healthcare Rap is the leading podcast about consumer disruption, a.k.a. how the frontiers of retail and digital health affect everyday consumers and their healthcare expectations. It ranks in the top 5% of all podcasts globally, has been recognized as a Top 20 Healthcare Podcast, and is one of the longest-lasting shows in the industry. 
Join provocative thinkers <a href="http://twitter.com/jaredpiano">Jared Johnson</a> and <a href="https://zainismail.com/">Zain Ismail</a> as they profile disruptors and trends that are impacting the everyday consumer experience of healthcare.

Provocative thinking for healthcare innovators

Healthcare Rap

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

MARKETING WITH SOUL: UnitedHealthcare & Optum (BONUS SERIES)

Christopher Habig discusses why direct primary care is growing. As Cofounder and CEO of Freedom Healthworks, Chris helps launch DPC practices across the nation, so he shares the value propositions for how clinicians, consumers, and yes, even startups and entrepreneurs, are benefiting from this often-misunderstood care model. 

All that, plus the Flava of the Week about VillageMD’s part in helping reduce costs of care through direct contracting. How did ACO Reach reduce costs by over $800 million in 2022, and how can we better focus on the financial models that provide opportunities to be more consumer-centered? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#296) 

Christopher Habig discusses why direct primary care is growing. As Cofounder and CEO of Freedom Healthworks, Chris helps launch DPC practices across the nation, so he shares the value propositions for how clinicians, consumers, and yes, even startups and entrepreneurs, are benefiting from this often-misunderstood care model. 
All that, plus the Flava of the Week about VillageMD’s part in helping reduce costs of care through direct contracting. How did ACO Reach reduce costs by over $800 million in 2022, and how can we better focus on the financial models that provide opportunities to be more consumer-centered? 
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#296)

Why Fed-Up Doctors are Going DPC

Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications. 

Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #5 | Rap Bonus #295)

Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before you go. We can all learn from their commitment to this important part of the patient experience and the marketing implications. 
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Marketing With Soul #5 | Rap Bonus #295)

MARKETING WITH SOUL: Walmart Health (BONUS SERIES)

Zain and Jared continue on the theme of digital in rural healthcare by recapping the Sanford Health Summit On the Future of Rural Health. They discuss how digital strategy can lead to better servicing patients in areas that have less access to medical expertise and facilities, then they dive into how key leaders can come together to address existential challenges from workforce shortages to revenue recovery. 

All that, plus the Flava of the Week about Amazon’s new $9/month One Medical deal for Prime members. What framework can we use to determine if this is a consumer-first service, and how can it accelerate our ability to create more like it? 

This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#295) 

Subscribe to Sanford Health's Reimagining Rural Podcast

Zain and Jared continue on the theme of digital in rural healthcare by recapping the Sanford Health Summit On the Future of Rural Health. They discuss how digital strategy can lead to better servicing patients in areas that have less access to medical expertise and facilities, then they dive into how key leaders can come together to address existential challenges from workforce shortages to revenue recovery. 
All that, plus the Flava of the Week about Amazon’s new $9/month One Medical deal for Prime members. What framework can we use to determine if this is a consumer-first service, and how can it accelerate our ability to create more like it? 
This show is produced by Shift Forward Health, the consumer advisory firm and community that's writing the playbook for consumer-first health. (#295) 
<a href="https://news.sanfordhealth.org/podcast-series/reimagining-rural-health/">Subscribe to Sanford Health's Reimagining Rural Podcast</a>

MARKETING WITH SOUL: UnitedHealthcare & Optum (BONUS SERIES)

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