Craig Kartchner is back in the house to share some provocative thinking about the challenges of reaching consumers in legacy health systems. It’s fair to say that a majority of consumers don’t understand the complexity of the healthcare industry, and they don’t really care. They just want it to be easier. Craig shares how health systems can level up to provide that higher level of customer experience. 

All that, plus the Flava of the Week about what a consumer strategy role might look like. How can we shake up our org charts to better reflect today’s healthcare consumers? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#212) 

Craig Kartchner is back in the house to share some provocative thinking about the challenges of reaching consumers in legacy health systems. It&rsquo;s fair to say that a majority of consumers don&rsquo;t understand the complexity of the healthcare industry, and they don&rsquo;t really care. They just want it to be easier. Craig shares how health systems can level up to provide that higher level of customer experience.&nbsp;
All that, plus the Flava of the Week about what a consumer strategy role might look like. How can we shake up our org charts to better reflect today&rsquo;s healthcare consumers?&nbsp;
Thanks to <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap">Persado</a> for spreading the awesome, yo! <a href="https://www.persado.com/industries/healthcare/?utm_source=podcast&amp;utm_medium=show_notes&amp;utm_campaign=healthcare_rap">Persado</a> provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#212)&nbsp;

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

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