Craig Kartchner is back in the house to share some provocative thinking about the challenges of reaching consumers in legacy health systems. It’s fair to say that a majority of consumers don’t understand the complexity of the healthcare industry, and they don’t really care. They just want it to be easier. Craig shares how health systems can level up to provide that higher level of customer experience. 

All that, plus the Flava of the Week about what a consumer strategy role might look like. How can we shake up our org charts to better reflect today’s healthcare consumers? 

Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#212)