Jared welcomes Paul Markovich, President & CEO of Blue Shield of California. It's been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members receiving care, and how you can't just incrementally improve the current system; you have to reinvent and reimagine it. 

All that, plus the Flava of the Week about Diedra Kramer’s presentation on consumer strategy at Healthcare Marketing 360. How do we champion the need for better consumer experiences so we can set better standards for meeting their expectations? 

This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#320) 

Jared welcomes Paul Markovich, President &amp; CEO of Blue Shield of California. It's been close to six months since BS of CA made a big splash by announcing that it was tapping Amazon and Mark Cuban Cost Plus Drugs for its pharmacy network. Paul chats about what’s happened since then, what it means for members receiving care, and how you can't just incrementally improve the current system; you have to reinvent and reimagine it. 
All that, plus the Flava of the Week about Diedra Kramer’s presentation on consumer strategy at Healthcare Marketing 360. How do we champion the need for better consumer experiences so we can set better standards for meeting their expectations? 
This show is produced by Shift Forward Health, the consumer advisory firm that partners with you to operationalize consumer-first health. (#320)

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

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