This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #183, and it originally aired in October 2021. 

Jared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences. They dive deep into the patriarchal origins of traditional medicine, how to create an internal culture of innovation, and how to gain consensus for new ideas.

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#360)