This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #237, and it originally aired in October 2022. 

Eric Steinberger, Chief Marketing Officer at Atlantic Health, shared his thoughts as a retail-inspired marketing leader. He was the former CMO at Bed Bath & Beyond, so his retail experience is especially relevant as he shares how his team is organized, how they set priorities to meet consumers’ needs, and how they focus on access, affordability, and quality.

Take a listen and let us know your thoughts about retail-inspired healthcare leadership today! 

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#350)