This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #249, and it originally aired in January 2023. 

Victor Reiss sheds light on being a Vice President of Consumerism for a major health system. Victor knows that if it was easy to undergo a Consumer Transformation, more organizations would be further along that journey, so it’s important to acknowledge the challenges in going down this path. He describes what led to UNC Health recognizing the need for this role, how the role is structured, and how he measures success. Hint: it’s a team effort.

Take a listen and let us know your thoughts about retail-inspired healthcare leadership today!

This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#352) 

This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #249, and it originally aired in January 2023. 
Victor Reiss sheds light on being a Vice President of Consumerism for a major health system. Victor knows that if it was easy to undergo a Consumer Transformation, more organizations would be further along that journey, so it’s important to acknowledge the challenges in going down this path. He describes what led to UNC Health recognizing the need for this role, how the role is structured, and how he measures success. Hint: it’s a team effort.
Take a listen and let us know your thoughts about retail-inspired healthcare leadership today!
This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#352)

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

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