Sara Vaezy, Chief Strategy & Digital Officer at Providence, lays out the critical role that digital innovation and strategy play in driving sustainable growth.

Sara Vaezy, Chief Strategy &amp; Digital Officer at Providence, lays out the critical role that digital innovation and strategy play in driving sustainable growth.

Woebot Health hosts a discussion series with industry leaders to spark debate, share ideas, and keep us moving toward our common goal of quality healthcare for all. 

Woebot Health hosts a discussion series with industry leaders to spark debate, share ideas, and keep us moving toward our common goal of quality healthcare for all.

Meeting of the Minds

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!  

Shift Forward Health is the channel for change makers who want to build the Healthcare of Tomorrow. Subscribe to the channel and receive our entire lineup of shows hosted by a diverse collection of forward-thinking experts from around the world. One subscription, all the podcasts you need, all for free!

Shift Forward Health

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 

Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like Healthcare Rap, intriguing perspectives like Healthcare Transformers, and fresh voices including Erica Olenski Johansen, Shiva Mirhosseini, and more. One subscription. All the podcasts you need. All for free. 

Shift Forward Health is the channel for change makers in healthcare. We produce thought leadership for early adopters and champions of progress in healthcare, bringing together the perspectives of highly respected leaders in health tech, marketing, finance, and human-centered design. 
Follow Shift Forward Health, and you’ll be subscribed to our entire library of shows, including long-lasting award winners like <a href="https://shiftforwardhealth.com/show/healthcare-rap/">Healthcare Rap</a>, intriguing perspectives like <a href="https://shiftforwardhealth.com/show/healthcare-transformers/">Healthcare Transformers</a>, and fresh voices including <a href="https://shiftforwardhealth.com/show/trauma-informed-life/">Erica Olenski Johansen</a>, <a href="https://shiftforwardhealth.com/show/paving-the-path/">Shiva Mirhosseini</a>, and more. One subscription. All the podcasts you need. All for free.

Are Healthcare Digital Leaders an Endangered Species?

Kristin Baird began her consulting to help organizations improve their customer service, but she learned that if organizations didn't have the right leadership and culture in place, there were no amount of tactics that were going to help them. 

In this candid look back at the origins of her consulting business, Kristin shares how she got the nickname The Inadvertent Business Coach and evolved her service lines to include culture assessments and leadership development. 

This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (Kinetic #6 | Rap Bonus #286) 

Kristin Baird began her consulting to help organizations improve their customer service, but she learned that if organizations didn't have the right leadership and culture in place, there were no amount of tactics that were going to help them. 
In this candid look back at the origins of her consulting business, Kristin shares how she got the nickname The Inadvertent Business Coach and evolved her service lines to include culture assessments and leadership development. 
This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at <a href="https://ShiftForwardHealth.com">ShiftForwardHealth.com</a>. One subscription, all the podcasts you need, all for free. (Kinetic #6 | Rap Bonus #286)

KINETIC #6: Candid Career Reflections From Kristin Baird, the Inadvertent Business Coach (BONUS SERIES)

Rule #5 is to educate your buyers at scale in order to reduce the buying cycle. Healthcare leaders are flooded with noise everyday, so you can expedite the road to a sale by focusing on the buyer's journey as opposed to your selling journey. When you see your role as educating rather than forcing someone down a funnel, you create moments of trust that lead to faster results. 

The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #15) 

Rule #5 is to educate your buyers at scale in order to reduce the buying cycle. Healthcare leaders are flooded with noise everyday, so you can expedite the road to a sale by focusing on the buyer's journey as opposed to your selling journey. When you see your role as educating rather than forcing someone down a funnel, you create moments of trust that lead to faster results. 
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #15)

NEW RULES: Educate Your Buyers At Scale (#5)

Rule #4 is to modernize your value proposition. Healthcare and health tech brands tend to tout their solutions as the answer to lots of problems, but that's hard to convey to a busy buyer who might just care about one thing. It’s one thing to tell yourselves that you’re seeing the problem from the customer’s point of view; it’s another thing if the customer agrees! 

The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #14) 

Rule #4 is to modernize your value proposition. Healthcare and health tech brands tend to tout their solutions as the answer to lots of problems, but that's hard to convey to a busy buyer who might just care about one thing. It’s one thing to tell yourselves that you’re seeing the problem from the customer’s point of view; it’s another thing if the customer agrees! 
The New Rules of Relevance is a thought-provoking series from veterans Jared Johnson and Mitch Holdwick about what it takes to succeed in the modern world of B2B healthcare marketing. Let's dig in! (Relevant #14)

Are Healthcare Digital Leaders an Endangered Species?

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