Seeka CEO Michael Franks explains how kiwifruit became one of New Zealand’s biggest export success stories from its reputation as a clean, nutritious product to the scale of the industry today.

Plus, Seeka’s role in the industry, the lessons learned after PSA devastated orchards in 2010, and why the company expanded into avocados and Australia to build resilience for the future.

This bite is from our previous episode 'Seeka’s $440m high-tech harvest'

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