Kim Jones, the brilliant British Artistic Director of Dior Men, speaks with Alex Fury, fashion writer and contributor to the Financial Times and Another Magazine about the role of creativity and innovation in the fashion industry. Trained at London’s famed Central Saint Martins, Kim was formerly men’s Artistic Director at Louis Vuitton and Creative Director of Dunhill – and, in 2018, became the Head of Menswear at the house of Dior, a role which lead to him being named Menswear Designer of the Year at The 2019 Fashion Awards. His creativity, unique designs and pertinent insight into popular culture make him one of the most important menswear designers of his generation.