TikTok as a social platform saw the biggest growth amongst its peers in the first quarter of 2022, surpassing 3.5 billion downloads and highlighting that videos, over photos, are appealing more and more to consumers.

In this episode, TikTok’s Holly Harrison, responsible for the platform's Luxury, Fashion and Retail Brand Partnerships team, shares her experience of how brands are harnessing the power of social, the changing ways audiences engage with luxury, and the key elements that lead to successful campaigning in a digital landscape.

TikTok as a social platform saw the biggest growth amongst its peers in the first quarter of 2022, surpassing 3.5 billion downloads and highlighting that videos, over photos, are appealing more and more to consumers.
In this episode, TikTok’s Holly Harrison, responsible for the platform's Luxury, Fashion and Retail Brand Partnerships team, shares her experience of how brands are harnessing the power of social, the changing ways audiences engage with luxury, and the key elements that lead to successful campaigning in a digital landscape.

In American Express Shaping Insights Series, you’ll hear from industry experts from the travel, luxury retail and tech spaces, who will be sharing best in class insights and trends around marketing, loyalty, leadership, the power of technology and much more.

 

In American Express Shaping Insights Series, you&rsquo;ll hear from industry experts from the travel, luxury retail and tech spaces, who will be sharing best in class insights and trends around marketing, loyalty, leadership, the power of technology and much more.
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American Express Shaping Insights Podcast

TikTok's Holly Harrison, Insights into Luxury Brands Harnessing the Power of Social

In this episode, American Express Shaping Insights speaks to the CEO of Mytheresa, Michael Kliger who has pioneered the iconic e-commerce platform through an extraordinary and highly profitable evolution.  Under Kliger’s leadership, Mytheresa has expanded into exciting new categories such as childrenswear, menswear and homeware. Kliger also spearheaded the extremely successful IPO in 2021 which saw Mytheresa valued at $2.3 billion on the New York Stock Exchange.

Michael’s forward-thinking approach, combined with 20 years of expertise in the digital and retail spaces,has proven instrumental for Mytheresa to maintain levels of operating profitability surpassing many other e-commerce players, whilst attracting new luxury consumers. In this episode, the e-commerce maven shares his insights on the future of luxury, building a successful brand based upon a clear vision, the significance of customer loyalty, and the rise of Gen-Z as a luxury consumer.

In this episode, American Express Shaping Insights speaks to the CEO of Mytheresa, Michael Kliger who has pioneered the iconic e-commerce platform through an extraordinary and highly profitable evolution.  Under Kliger’s leadership, Mytheresa has expanded into exciting new categories such as childrenswear, menswear and homeware. Kliger also spearheaded the extremely successful IPO in 2021 which saw Mytheresa valued at $2.3 billion on the New York Stock Exchange.
Michael’s forward-thinking approach, combined with 20 years of expertise in the digital and retail spaces, has proven instrumental for Mytheresa to maintain levels of operating profitability surpassing many other e-commerce players, whilst attracting new luxury consumers. In this episode, the e-commerce maven shares his insights on the future of luxury, building a successful brand based upon a clear vision, the significance of customer loyalty, and the rise of Gen-Z as a luxury consumer.

Mytheresa's Michael Kliger, Insights into How To Excel in Luxury E-Commerce

David Grutman is a globally renowned innovator and entrepreneur in the hospitality industry. He is known for creating immersive experiential venues with distinct atmospheres, infusing high energy and transportive luxury across a portfolio of restaurants, hotels, bars and nightclubs. In this episode, David offers his insights into creating unforgettable experiences for his guests and the collaborative nature of establishing iconic brands in the industry.

David Grutman is a globally renowned innovator and entrepreneur in the hospitality industry. He is known for creating immersive experiential venues with distinct atmospheres, infusing high energy and transportive luxury across a portfolio of restaurants, hotels, bars and nightclubs. In this episode, David offers his insights into creating unforgettable experiences for his guests and the collaborative nature of establishing iconic brands in the industry.

David Grutman, Insights into the future of Immersive Hospitality

Launching Moda Operandi in 2010, Lauren Santo Domingo revolutionised the fashion industry and the way women shop, creating the only fashion platform inviting consumers to shop from designers’ complete runway collections prior to production.

A former American Vogue editor, Lauren set out to create a platform that was only offered to editors or stylists at the time. Regarded as one of the most influential women in fashion, Lauren in this episode, shares her expert views on revolutionising fashion commerce and sustainability, her observations of the native online consumer, and insights on the trends to emerge from designers in a post-pandemic fashion landscape. 

Launching Moda Operandi in 2010, Lauren Santo Domingo revolutionised the fashion industry and the way women shop, creating the only fashion platform inviting consumers to shop from designers’ complete runway collections prior to production.
A former American Vogue editor, Lauren set out to create a platform that was only offered to editors or stylists at the time. Regarded as one of the most influential women in fashion, Lauren in this episode, shares her expert views on revolutionising fashion commerce and sustainability, her observations of the native online consumer, and insights on the trends to emerge from designers in a post-pandemic fashion landscape.

TikTok's Holly Harrison, Insights into Luxury Brands Harnessing the Power of Social

American Express Shaping Insights Podcast

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American Express Shaping Insights Podcast

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