TikTok as a social platform saw the biggest growth amongst its peers in the first quarter of 2022, surpassing 3.5 billion downloads and highlighting that videos, over photos, are appealing more and more to consumers.

In this episode, TikTok’s Holly Harrison, responsible for the platform's Luxury, Fashion and Retail Brand Partnerships team, shares her experience of how brands are harnessing the power of social, the changing ways audiences engage with luxury, and the key elements that lead to successful campaigning in a digital landscape.