The optimization industry needs one thing before it can sell you anything: your belief that you are not enough. Tony Tedesco has decided not to provide it.

Tony talks through what actually earns his attention in a feed built to amplify inadequacy, and it is not the cabbage diet or the step counter. It is people telling the truth about what they are going through. The scroll-past is instant for anything that leads with a problem you did not know you had.

The concern is not for people like Tony, who have access to real nutritionists, psychologists, and fitness professionals through his work. It is for everyone else spending real money on programs sold by people with no particular expertise in anything except making the sale.

Topics: optimization culture, social media algorithms, wellness marketing, self-improvement pressure, authenticity

Originally aired on 2026-06-03

The optimization industry needs one thing before it can sell you anything: your belief that you are not enough. Tony Tedesco has decided not to provide it.
Tony talks through what actually earns his attention in a feed built to amplify inadequacy, and it is not the cabbage diet or the step counter. It is people telling the truth about what they are going through. The scroll-past is instant for anything that leads with a problem you did not know you had.
The concern is not for people like Tony, who have access to real nutritionists, psychologists, and fitness professionals through his work. It is for everyone else spending real money on programs sold by people with no particular expertise in anything except making the sale.
Topics: optimization culture, social media algorithms, wellness marketing, self-improvement pressure, authenticity
Originally aired on&nbsp;2026-06-03

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.