Retail analyst Bruce Winder joins on Amazon Prime Day to break down what the numbers actually say about where Canadian consumers are right now and whether the deals are what they appear to be.

Adobe is forecasting twenty-six billion dollars across four days of Prime Day sales, with day one already up five percent. But Bruce flags the problem: a fragile consumer shopping for essentials on a platform where it's hard to know whether the price was inflated before the sale. He also gets into the discount trap, how Sears trained shoppers to never pay full price and what that did to the brand, which categories like mattresses and pots and pans have become notorious for it, and why outlet stores are a mix of engineered draws and ugly colours nobody wanted. Plus: who is actually winning in Canadian retail right now.

Topics: Amazon Prime Day Canada, retail discounts, Bruce Winder retail analyst, consumer spending Canada, outlet stores off-price retail

GUEST: Bruce Winder | brucewinder.com

Originally aired on 2026-06-25

Retail analyst Bruce Winder joins on Amazon Prime Day to break down what the numbers actually say about where Canadian consumers are right now and whether the deals are what they appear to be.
Adobe is forecasting twenty-six billion dollars across four days of Prime Day sales, with day one already up five percent. But Bruce flags the problem: a fragile consumer shopping for essentials on a platform where it's hard to know whether the price was inflated before the sale. He also gets into the discount trap, how Sears trained shoppers to never pay full price and what that did to the brand, which categories like mattresses and pots and pans have become notorious for it, and why outlet stores are a mix of engineered draws and ugly colours nobody wanted. Plus: who is actually winning in Canadian retail right now.
Topics: Amazon Prime Day Canada, retail discounts, Bruce Winder retail analyst, consumer spending Canada, outlet stores off-price retail
GUEST: Bruce Winder | brucewinder.com
Originally aired on&nbsp;2026-06-25

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.