Viral jingle commercial partnerships change everything. You notice Dr. Pepper has no jingle. You make one on TikTok in 15 seconds. The video hits millions of views. Three weeks later, you're sitting in front of your TV watching your homemade clip air as an official Dr. Pepper commercial to 20 million viewers during a major game. Career changed.

Romeo Bingham created the jingle because the brand didn't have one. Dr. Pepper turned it into their real commercial campaign. The catch: partnership discussions started weeks before the public reveal, raising Shane's question about whether this was ever truly organic. Separately, Quebec's transit system learned that ignoring a 78-year-old at a bus stop costs exactly $2,000 in court.

What looks like grassroots success might be corporate strategy in disguise. The next viral brand moment you see could be planned from the first view. And yes, Canadian bus drivers can be sued for driving past you.

Topics: viral TikTok marketing, Dr. Pepper jingle, Romeo Bingham, Quebec transit lawsuit, user-generated advertising

Originally aired on 2026-01-23

Viral jingle commercial partnerships change everything. You notice Dr. Pepper has no jingle. You make one on TikTok in 15 seconds. The video hits millions of views. Three weeks later, you're sitting in front of your TV watching your homemade clip air as an official Dr. Pepper commercial to 20 million viewers during a major game. Career changed.
Romeo Bingham created the jingle because the brand didn't have one. Dr. Pepper turned it into their real commercial campaign. The catch: partnership discussions started weeks before the public reveal, raising Shane's question about whether this was ever truly organic. Separately, Quebec's transit system learned that ignoring a 78-year-old at a bus stop costs exactly $2,000 in court.
What looks like grassroots success might be corporate strategy in disguise. The next viral brand moment you see could be planned from the first view. And yes, Canadian bus drivers can be sued for driving past you.
Topics: viral TikTok marketing, Dr. Pepper jingle, Romeo Bingham, Quebec transit lawsuit, user-generated advertising
Originally aired on&nbsp;2026-01-23

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.