Social media Olympics started in 2010 when Instagram barely existed and 16.6 million Canadians watched Sidney Crosby score on one screen. You're planning to watch this year's Olympics on your TV while scrolling TikTok. That's the official strategy now. TikTok is the second screen partner. NBC lost $233 million in 2010 trying to figure out this new world. Now you need two screens because one isn't enough to hold your attention.

The 2010 Vancouver Games were called the first social media Olympics. Instagram launched that year. No betting apps. No vertical content creators. No AI-generated fake results circulating before real ones. This year brings all of that. You'll have to verify whether Canada actually won gold or if an AI fake went viral first. The expectation is you can't watch without your phone in hand anymore. Zero attention span requires dual screens.

The next viral moment you share from the Olympics might be completely fabricated. The sacred untouchable event now gets the same AI treatment as everything else. And you're supposed to watch it all happen on two devices at once because single-screen viewing is over.

Topics: social media Olympics, 2010 Vancouver memories, TikTok second screen, AI fake results, multi-screen consumption

Originally aired on 2026-02-05

Social media Olympics started in 2010 when Instagram barely existed and 16.6 million Canadians watched Sidney Crosby score on one screen. You're planning to watch this year's Olympics on your TV while scrolling TikTok. That's the official strategy now. TikTok is the second screen partner. NBC lost $233 million in 2010 trying to figure out this new world. Now you need two screens because one isn't enough to hold your attention.
The 2010 Vancouver Games were called the first social media Olympics. Instagram launched that year. No betting apps. No vertical content creators. No AI-generated fake results circulating before real ones. This year brings all of that. You'll have to verify whether Canada actually won gold or if an AI fake went viral first. The expectation is you can't watch without your phone in hand anymore. Zero attention span requires dual screens.
The next viral moment you share from the Olympics might be completely fabricated. The sacred untouchable event now gets the same AI treatment as everything else. And you're supposed to watch it all happen on two devices at once because single-screen viewing is over.
Topics: social media Olympics, 2010 Vancouver memories, TikTok second screen, AI fake results, multi-screen consumption
Originally aired on&nbsp;2026-02-05

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.