Marketing Guru Tony Chapman and Shane Hewitt discuss strategies for businesses to create a unique identity ("their thing") to attract customers. Chapman emphasizes the "hook" using "head, heart, and hands" to make a brand relatable, while Hewitt advises focusing on improving the customer's life through each interaction, rather than just making a sale. They agree that entrepreneurs should prioritize being of service and solving problems, with financial success as a secondary outcome. They highlight a story of an entrepreneur who created a delivery service to help his dying father, illustrating how solving problems and providing purpose can be more rewarding than chasing wealth. They advise focusing on the positive impact of your work and not letting critics undermine good intentions. Get More at ChatterThatMatters.ca 

#TonyChapman #ShaneHewitt #EntrepreneurMindset #BusinessStrategy #PurposeDriven #CustomerFirst #BrandIdentity #HookHeadHeartHands #SmallBusinessTips #InspirationForEntrepreneurs

Originally aired on 2025-06-18

Marketing Guru Tony Chapman and Shane Hewitt discuss strategies for businesses to create a unique identity ("their thing") to attract customers. Chapman emphasizes the "hook" using "head, heart, and hands" to make a brand relatable, while Hewitt advises focusing on improving the customer's life through each interaction, rather than just making a sale. They agree that entrepreneurs should prioritize being of service and solving problems, with financial success as a secondary outcome. They highlight a story of an entrepreneur who created a delivery service to help his dying father, illustrating how solving problems and providing purpose can be more rewarding than chasing wealth. They advise focusing on the positive impact of your work and not letting critics undermine good intentions. Get More at <a href="http://chatterthatmatters.ca">ChatterThatMatters.ca</a>&nbsp;
#TonyChapman #ShaneHewitt #EntrepreneurMindset #BusinessStrategy #PurposeDriven #CustomerFirst #BrandIdentity #HookHeadHeartHands #SmallBusinessTips #InspirationForEntrepreneurs
Originally aired on&nbsp;2025-06-18

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.