Recommendation economy power: you nibble at content once and algorithms feed you that forever. You're a hungry fish and they've got the fattest, juiciest worm. Amazon knows this so well they're testing sending you parcels you never ordered, betting their data knows you want it or you're running out. The return rate is no different than items you actually requested. That's how strong the data is getting in terms of having you sing and dance like a yo-yo.

Canada Dry appeared throughout Heated Rivalry, the number one show in the country. Viewers kept asking where to buy what they saw on screen. Province of Canada made the white fleece immediately with tongue-in-cheek marketing. Canada Dry did nothing. Tony Chapman imagines the boardroom: someone young pitches going after this fantastic content, then Dylan Mulvaney and Bud Light enter the conversation and fear wins over awareness. Culture eats strategy for breakfast when that happens.

The show itself is Romeo and Juliet, West Side Story, two people from opposing sides who fall in love despite society's conventions. In this case, hockey players from rival teams. It only becomes about sexuality if you make it about that. Streaming services that can't carry Heated Rivalry created "heated rivalries" categories anyway, keeping viewers on their platforms by recommending similar content. The algorithm knows what you want before you do.

Topics: recommendation economy, brand opportunities, heated rivalry, cultural marketing, Canada Dry

GUEST: Tony Chapman | http://chatterthatmatters.ca

Originally aired on 2026-01-28

Recommendation economy power: you nibble at content once and algorithms feed you that forever. You're a hungry fish and they've got the fattest, juiciest worm. Amazon knows this so well they're testing sending you parcels you never ordered, betting their data knows you want it or you're running out. The return rate is no different than items you actually requested. That's how strong the data is getting in terms of having you sing and dance like a yo-yo.
Canada Dry appeared throughout Heated Rivalry, the number one show in the country. Viewers kept asking where to buy what they saw on screen. Province of Canada made the white fleece immediately with tongue-in-cheek marketing. Canada Dry did nothing. Tony Chapman imagines the boardroom: someone young pitches going after this fantastic content, then Dylan Mulvaney and Bud Light enter the conversation and fear wins over awareness. Culture eats strategy for breakfast when that happens.
The show itself is Romeo and Juliet, West Side Story, two people from opposing sides who fall in love despite society's conventions. In this case, hockey players from rival teams. It only becomes about sexuality if you make it about that. Streaming services that can't carry Heated Rivalry created "heated rivalries" categories anyway, keeping viewers on their platforms by recommending similar content. The algorithm knows what you want before you do.
Topics: recommendation economy, brand opportunities, heated rivalry, cultural marketing, Canada Dry
GUEST: Tony Chapman |<a href="http://chatterthatmatters.ca"> http://chatterthatmatters.ca</a>
Originally aired on&nbsp;2026-01-28

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.