Gamification of banking feels like your financial institution finally started rooting for you. The stars when you hit a savings goal. The confetti when you place a trade. It feels like winning. That feeling is the product.

What does it actually cost to get that dopamine hit every time you open the app? Robinhood built the confetti model during the pandemic and people loved it. They also traded more, felt better about it, and did worse. That is not a coincidence. The platform makes money on every trade. You make money by not trading. Those two things are pointed in opposite directions and only one of them comes with a celebration.

The strategy that wins has no app, no banner, no points system behind it. It is boring on purpose. That is the part nobody is building a notification for.

Topics: gamification of banking, investing dopamine hits, Robinhood confetti trading, buy and hold strategy, banking app rewards

GUEST: Anita Bruinsma | http://clarityonyourmoney.com

Originally aired on 2026-04-13

Gamification of banking feels like your financial institution finally started rooting for you. The stars when you hit a savings goal. The confetti when you place a trade. It feels like winning. That feeling is the product.
What does it actually cost to get that dopamine hit every time you open the app? Robinhood built the confetti model during the pandemic and people loved it. They also traded more, felt better about it, and did worse. That is not a coincidence. The platform makes money on every trade. You make money by not trading. Those two things are pointed in opposite directions and only one of them comes with a celebration.
The strategy that wins has no app, no banner, no points system behind it. It is boring on purpose. That is the part nobody is building a notification for.
Topics: gamification of banking, investing dopamine hits, Robinhood confetti trading, buy and hold strategy, banking app rewards
GUEST: Anita Bruinsma |<a href="http://clarityonyourmoney.com"> http://clarityonyourmoney.com</a>
Originally aired on&nbsp;2026-04-13

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.