A new program from Lululemon lets shoppers trade in gently used gear for a payout, but the fine print reveals exactly what the company is hoping people choose. Tony Chapman lays out why one option is worth more than the other, and what that says about the real goal behind the program.

Shane brings a real example from a high-end consignment shop, where a designer item sold for a fraction of its original price with the tags still attached. It's a glimpse at how large the secondhand market around premium brands has already become, with or without a company-run program behind it.

Tony also revisits an idea he once pitched to a major Canadian retailer for handling designer resale, an idea that was turned down years before anyone else tried something similar.

Topics: yoga wear resale, retail brand strategy, secondhand market, Lululemon Calgary plant, consignment shopping

GUEST: Tony Chapman | http://chatterthatmatters.ca

Originally aired on 2026-09-09

A new program from Lululemon lets shoppers trade in gently used gear for a payout, but the fine print reveals exactly what the company is hoping people choose. Tony Chapman lays out why one option is worth more than the other, and what that says about the real goal behind the program.
Shane brings a real example from a high-end consignment shop, where a designer item sold for a fraction of its original price with the tags still attached. It's a glimpse at how large the secondhand market around premium brands has already become, with or without a company-run program behind it.
Tony also revisits an idea he once pitched to a major Canadian retailer for handling designer resale, an idea that was turned down years before anyone else tried something similar.
Topics: yoga wear resale, retail brand strategy, secondhand market, Lululemon Calgary plant, consignment shopping
GUEST: Tony Chapman |<a href="http://chatterthatmatters.ca"> http://chatterthatmatters.ca</a>
Originally aired on&nbsp;2026-09-09

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.