Transformational business thinking separates $700 million companies from junk haulers. Tony Chapman shares Brian Scudamore's realization: he wasn't removing junk—he was transforming space. That shift changed everything.

Tony breaks down three lessons from Scudamore's 1-800-GOT-JUNK story. First: make the business repeatable so it works without you. Second: find the higher purpose—what you actually transform, not what you transact. Third: build a culture where experimentation matters and failure teaches. Shane connects it to something bigger: what you leave people with after every interaction. They discuss how words create experiences, why conversations matter more than emojis, and how purpose transforms ordinary work into something magnetic.

Discover why reframing your business from transactional to transformational attracts better customers and employees. Learn the three principles that turned a McDonald's drive-through idea into a $700 million operation. Understand how finding higher purpose changes what you build.

GUEST: Tony Chapman | http://chatterthatmatters.ca

Originally aired on 2026-01-09