Pokemon card investment just set a world record. Logan Paul sold a single card for $16 million US. A Wayne Gretzky rookie card, one of the most famous in history, sold in 2022 for just under $4 million. A Mickey Mantle card, the gold standard of sports collectibles, sold for $12.6 million. A cartoon yellow fur ball that shoots lightning just beat them both.
The pandemic shifted something that didn't shift back. Hobbies surged 63% according to Smithsonian research, and collectibles became a genuine alternative investment class. A $10 pack of Pokemon cards can contain a $10,000 pull. That math has people buying sealed product at Walmart and flipping it on the secondary market at six times the price. Ryan shares how he watched a kid walk into a store on his birthday asking for Pokemon cards, only to learn that they were sold out. Someone bought the entire stock to resell it on Facebook Marketplace.
The profit blinds you to what's actually happening in the market, and maybe that's the point. The opportunity is real. So is the cost.
Topics: Pokemon card investment, collectibles market, Logan Paul Pokemon, rare trading cards, crypto alternative
Originally aired on 2026-02-18

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