Loblaws expansion in 2026 puts 70 new stores across the country with a $2.4 billion price tag, and the headline is discount grocery. But if you're in a major Canadian city, this announcement probably lands somewhere between irrelevant and mildly interesting. The No Frills locations going in are aimed at smaller and medium sized cities that don't have discount grocery options today.
The franchise model means Loblaws is not the one taking the financial risk on most of these stores. Franchisees are. And the new locations are likely filling space left behind by retail closures, which means Loblaws is probably getting favorable lease rates that make the math work. Shoppers Drug Mart gets the other 35 stores, leaning into one-stop shopping for a loyalty program that already counts 16 million PC Optimum members. Bricks and mortar retail still represents more than 90% of Canadian retail spending, so physical expansion still moves the needle.
The economy is challenging for a lot of Canadians right now. It is not challenging for everyone, and the people with cash ready to open a No Frills franchise are about to find out if smaller city grocery is a good bet.
Topics: Loblaws expansion 2026, No Frills franchise Canada, discount grocery Canada, Shoppers Drug Mart growth, Canadian grocery prices
GUEST: Marvin Ryder | Associate Professor of Marketing, McMaster University
Originally aired on 2026-02-24

SHIFTHEADS - He Turned His Treehouse Into a Spaceship. He Is Currently in Space
09:36

NEW - Farthest Humans from Earth in History. By About 6,000 Kilometres
09:49

SHIFTHEADS: Forty Percent Cheaper. Three to Four Percent Margins. Do the Math
09:47