A few years ago Nike could do no wrong, landing every collaboration and dominating sneaker culture. Shane and Ryan explain how quickly that changed, and just how steep the fall has actually been.

Part of it traces back to a retail decision Nike made during the pandemic, one that left its shelves empty once shoppers went back to stores. Ryan lays out what Nike did, and what buyers found waiting for them instead when they walked back in.

Meanwhile, New Balance has quietly become one of the biggest winners in the sneaker world. Ryan breaks down the sales numbers behind that growth and why comfort and price are beating hype right now.

Topics: sneaker market, Nike, New Balance, Adidas, retail

Originally aired on 2026-09-16

A few years ago Nike could do no wrong, landing every collaboration and dominating sneaker culture. Shane and Ryan explain how quickly that changed, and just how steep the fall has actually been.
Part of it traces back to a retail decision Nike made during the pandemic, one that left its shelves empty once shoppers went back to stores. Ryan lays out what Nike did, and what buyers found waiting for them instead when they walked back in.
Meanwhile, New Balance has quietly become one of the biggest winners in the sneaker world. Ryan breaks down the sales numbers behind that growth and why comfort and price are beating hype right now.
Topics: sneaker market, Nike, New Balance, Adidas, retail
Originally aired on&nbsp;2026-09-16

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.