What looked like a fun cameo at a Blue Jays game was actually a million-dollar marketing masterstroke. Tony Chapman reveals how a $10,000 seat behind home plate—occupied by a faux Colonel Sanders—sparked global buzz, sidestepped official sponsorship deals, and revived an iconic brand.

This episode uncovers the deeper story behind the "Curse of the Colonel," KFC’s unexpected link to Japanese baseball fandom, and how bold, playful branding can outshine big-budget campaigns. Chapman also shares the unlikely backstory of a 16-year-old who turned personal struggle into purpose with her book, Becoming Me Again.

It’s a journey through marketing genius, emotional storytelling, and the surprising power of personality in brands.

GUEST:
Tony Chapman
http://chatterthatmatters.ca

Originally aired on 2025-11-05

What looked like a fun cameo at a Blue Jays game was actually a million-dollar marketing masterstroke. Tony Chapman reveals how a $10,000 seat behind home plate&mdash;occupied by a faux Colonel Sanders&mdash;sparked global buzz, sidestepped official sponsorship deals, and revived an iconic brand.
This episode uncovers the deeper story behind the "Curse of the Colonel," KFC&rsquo;s unexpected link to Japanese baseball fandom, and how bold, playful branding can outshine big-budget campaigns. Chapman also shares the unlikely backstory of a 16-year-old who turned personal struggle into purpose with her book, Becoming Me Again.
It&rsquo;s a journey through marketing genius, emotional storytelling, and the surprising power of personality in brands.
GUEST: Tony Chapman <a href="http://chatterthatmatters.ca">http://chatterthatmatters.ca</a>
Originally aired on&nbsp;2025-11-05

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

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