You don’t pick the toy — you pick the chance. Blind boxes are exploding in popularity, with people spending $60 on mystery keychains and resellers flipping them for $200. Ryan O’Donnell breaks down the latest blind box craze, featuring the viral “Labubu” trend, and introduces marketing expert Dr. Eugene Chan to explain the psychology behind why we keep buying things we don’t actually want.

Shane Hewitt reacts with disbelief (and a little nausea) as they connect the dots between surprise toys, dopamine hits, and slot machine mechanics. Whether it's collectible keychains, limited drops, or loot boxes in video games, this episode asks the real question: where's the line between fun and gambling?

Spoiler: Belgium already banned them.

Guest insight: Dr. Eugene Chan

Originally aired on 2025-11-25

You don&rsquo;t pick the toy &mdash; you pick the chance. Blind boxes are exploding in popularity, with people spending $60 on mystery keychains and resellers flipping them for $200. Ryan O&rsquo;Donnell breaks down the latest blind box craze, featuring the viral &ldquo;Labubu&rdquo; trend, and introduces marketing expert Dr. Eugene Chan to explain the psychology behind why we keep buying things we don&rsquo;t actually want.
Shane Hewitt reacts with disbelief (and a little nausea) as they connect the dots between surprise toys, dopamine hits, and slot machine mechanics. Whether it's collectible keychains, limited drops, or loot boxes in video games, this episode asks the real question: where's the line between fun and gambling?
Spoiler: Belgium already banned them.
Guest insight: Dr. Eugene Chan
Originally aired on&nbsp;2025-11-25

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

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