You're standing at the Shell pump with your Air Miles card. Loyalty program changes are coming whether you're ready or not. That 34-year partnership ends this year. Your grocery stores already switched to Scene Plus. Now your gas station follows. Air Miles becomes Blue Rewards by summer, the iconic flying boat logo retiring after serving Canadian wallets since 1992. Your point balance inflates, new restaurant partners appear, and Porter Airlines joins while Shell walks away.

Why does Shell abandon a program after more than three decades? Patrick Sojka points to the evidence: loyalty rewards bring in customers, so Shell's moving to another program, not dropping loyalty entirely. Scene Plus wins the gas station wars. Meanwhile, Blue Rewards adds MTY restaurants like Thai Express and Mucho Burrito alongside hotel chains including Fairmont. Air Transat announced last week they're launching their own program too. The competition for your shopping behavior just intensified.

Next time you earn points, ask yourself: which program actually gives you what you need? The answer matters more than the logo on your card.

Topics: Air Miles Blue Rewards, Shell Scene Plus, loyalty program competition, rewards points, consumer trust

GUEST: Patrick Sojka |http://rewardscanada.ca

Originally aired on 2026-01-26

You're standing at the Shell pump with your Air Miles card. Loyalty program changes are coming whether you're ready or not. That 34-year partnership ends this year. Your grocery stores already switched to Scene Plus. Now your gas station follows. Air Miles becomes Blue Rewards by summer, the iconic flying boat logo retiring after serving Canadian wallets since 1992. Your point balance inflates, new restaurant partners appear, and Porter Airlines joins while Shell walks away.
Why does Shell abandon a program after more than three decades? Patrick Sojka points to the evidence: loyalty rewards bring in customers, so Shell's moving to another program, not dropping loyalty entirely. Scene Plus wins the gas station wars. Meanwhile, Blue Rewards adds MTY restaurants like Thai Express and Mucho Burrito alongside hotel chains including Fairmont. Air Transat announced last week they're launching their own program too. The competition for your shopping behavior just intensified.
Next time you earn points, ask yourself: which program actually gives you what you need? The answer matters more than the logo on your card.
Topics: Air Miles Blue Rewards, Shell Scene Plus, loyalty program competition, rewards points, consumer trust
GUEST: Patrick Sojka |<a href="http://rewardscanada.ca"> http://rewardscanada.ca</a>
Originally aired on&nbsp;2026-01-26

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.