There are direct flights between Germany and places like Yukon and Saskatchewan, and columnist Andrew Caddell uses that detail to explain something most Canadians don't realize about how Europe already sees this country.

He also takes on the assumption that distance always matters in trade, making the case for why a service-based economy doesn't need to be close to the market it sells into.

Andrew gives his own take on whether this EU push is a real opportunity for Canada or just another announcement with nothing behind it.

Topics: European perception of Canada, Canadian services sector, EU trade opportunity, Canada EU relations, Andrew Caddell

Originally aired on 2026-09-18