Toonie buying power in 1996 is the kind of throwback that starts as a fun memory and lands somewhere genuinely uncomfortable. You walked into McDonald's with two dollars and came out with three hamburgers. You grabbed a large Tim Hortons coffee and a fresh sesame bagel, both a dollar fifty, and still had change to spare. Gas in Toronto was 56 cents a litre. The same coin sitting in your pocket right now once covered all of that, and somewhere along the way it quietly stopped being able to cover most of it.

What's interesting is how fast businesses moved to reshape their prices around the new coin. The TTC raised its fare to exactly $2 the day before the toonie launched, calling it a convenience for riders who could now pay with a single coin. McDonald's built three-for-a-toonie hamburger promotions around the new anchor price, and video stores offered two rentals for two dollars on older titles. The coin became a pricing reference point almost immediately, and every deal set that week became the baseline everything else got measured against for years.

Tim Hortons bagels have only moved from $1.50 to $2.20 since 1996, which is surprisingly modest. The small coffee is still $1.50. But somewhere in between those gentle numbers and today's grocery receipts, two dollars went from buying a bunch of grapes to buying one.

Topics: toonie buying power 1996, 1996 Canada prices, food inflation throwback, McDonald's toonie deal, Tim Hortons bagels

Originally aired on 2026-02-19