Protein added to chips. Protein added to milk that already has protein. A Costco chocolate milk that flies off the shelves. The marketing is working, but the nutrition math is messier than the labels suggest.

Alyssa B from http://Nourished.ca cuts through the noise with a number: one gram of protein per pound of bodyweight is the target for an active woman focused on muscle and bone health. That's a lot. It's also why the industry keeps adding protein to everything, and why most people chasing that target are accidentally dropping their fibre intake to near zero.

She also changed her own diet after a bone density scan showed real decline, got retested, and the numbers improved. The goal is not more protein. The goal is the right protein, from the right sources, in the right balance.

Topics: protein needs, food marketing nutrition, bone density, plant-based protein, healthy aging women

GUEST: Alyssa B | http://nourished.ca

Originally aired on 2026-06-03

Protein added to chips. Protein added to milk that already has protein. A Costco chocolate milk that flies off the shelves. The marketing is working, but the nutrition math is messier than the labels suggest.
Alyssa B from<a href="http://nourished.ca"> http://Nourished.ca</a> cuts through the noise with a number: one gram of protein per pound of bodyweight is the target for an active woman focused on muscle and bone health. That's a lot. It's also why the industry keeps adding protein to everything, and why most people chasing that target are accidentally dropping their fibre intake to near zero.
She also changed her own diet after a bone density scan showed real decline, got retested, and the numbers improved. The goal is not more protein. The goal is the right protein, from the right sources, in the right balance.
Topics: protein needs, food marketing nutrition, bone density, plant-based protein, healthy aging women
GUEST: Alyssa B |<a href="http://nourished.ca"> http://nourished.ca</a>
Originally aired on&nbsp;2026-06-03

Shane Hewitt & The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world—always with curiosity, compassion, and a sharp edge.

From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane’s signature style—thoughtful, fearless, and refreshingly real.

If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt &amp; The Nightshift is your late-night companion for real talk, bold ideas, and unfiltered conversations that matter. Hosted by Canadian radio veteran Shane Hewitt, each episode dives into the headlines, human stories, and hidden truths shaping our world&mdash;always with curiosity, compassion, and a sharp edge.
From politics and pop culture to mental health, technology, and everyday life, this podcast is where night owls, deep thinkers, and curious minds come to connect. Featuring expert guests, passionate callers, and Shane&rsquo;s signature style&mdash;thoughtful, fearless, and refreshingly real.
If you crave meaningful dialogue, smart perspectives, and late-night radio energy in podcast form, subscribe now and join The Nightshift.

Shane Hewitt and The Nightshift

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.

Shane Hewitt is known for his engaging and relatable on-air personality, which captivates listeners. His ability to blend insightful commentary with humour and empathy creates a genuine connection with listeners.  Shane Hewitt and the Night Shift provides relatable content, informative discussions and expert insights – along with a balance of anecdotes and entertainment.